Position Summary:
The Director, Motorsports is responsible for leading and growing FOX Factory’s Motorsports business, overseeing all commercial, technical, operational, competitive, and personnel aspects of the division. This role serves as the architect of FOX’s motorsports strategy, ensuring that racing remains both a competitive proving ground and a business-driving platform that advances product innovation, brand prestige, customer engagement, and shareholder value.
The Director will lead the Motorsports organization to deliver championship-winning performance across multiple racing disciplines while strengthening FOX Factory’s legacy as the premier suspension and performance technology partner in motorsports. This position is accountable for business results, team development, manufacturing excellence, athlete and race team relationships, marketing impact, and the continued expansion of FOX’s presence throughout professional and grassroots racing.
Position Responsibilities:
Strategic Leadership & Business Management
- Develop and execute the overall Motorsports vision, strategy, and annual operating plan in alignment with Fox Factory’s Corporate objectives.
- Direct all business operations, financial performance, human capital, and initiatives within the Motorsports division.
- Establish short- and long-range strategic plans focused on growth, profitability, market expansion, and return on investment.
- Develop and manage budgets, forecasts, capital expenditures, and resource allocation to ensure achievement of financial targets.
- Identify and evaluate new business opportunities, racing segments, strategic partnerships, acquisitions, and expansion initiatives.
Competitive Racing & Team Support
- Lead FOX Factory's race support strategy across professional and grassroots motorsports categories.
- Build and maintain relationships with premier race teams, drivers, crew chiefs, OEM partners, sanctioning bodies, and industry influencers.
- Establish programs that help race teams maximize performance and achieve winning results using FOX technologies.
- Oversee race support personnel, trackside engineering, testing, and technical service programs.
- Ensure motorsports activities generate meaningful product validation, innovation, and technical feedback for new product development.
- Expand FOX's competitive footprint by identifying emerging racing series and performance categories with strategic value.
- Foster a culture centered on winning, innovation, accountability, and customer success.
Brand Building & Marketing Impact
- Leverage motorsports as a strategic marketing platform that drives brand awareness, customer engagement, and revenue growth.
- Partner with Marketing and Communications teams to maximize the storytelling value of FOX racing successes, technical innovation, and athlete partnerships.
- Develop programs that showcase FOX products through championship-winning performance and compelling brand experiences.
- Ensure race wins, championships, product launches, technical breakthroughs, and team partnerships contribute to the long-term legacy and reputation of FOX Factory.
- Create opportunities for content generation, media exposure, customer engagement, and experiential marketing through motorsports activities.
- Serve as a visible ambassador for FOX Factory within the racing industry and broader enthusiast community.
Product Development & Innovation
- Collaborate with Engineering, Product Management, and Manufacturing teams to translate racing feedback into market-leading products.
- Ensure motorsports programs serve as a technology incubator for future FOX innovations.
- Drive continuous improvement in product performance, reliability, durability, and manufacturability.
- Champion data-driven testing, validation, and development processes.
- Support the commercialization of race-proven technologies across FOX Factory product lines.
Manufacturing & Operational Excellence
- Ensure motorsports products are manufactured on schedule and conform to established quality standards.
- Develop and direct operational plans, policies, and procedures that maintain world-class manufacturing performance.
- Collaborate with operations leadership to improve efficiency, quality, delivery performance, and customer satisfaction.
- Drive continuous improvement initiatives throughout the Motorsports organization.
- Ensure compliance with company policies, safety standards, and regulatory requirements.
Leadership & Team Development
- Build, mentor, and develop a high-performing Motorsports organization capable of supporting multiple racing categories and business growth objectives.
- Recruit, retain, and develop top industry talent across engineering, operations, race support, sales, and business functions.
- Foster cross-functional collaboration between Motorsports, Engineering, Product Development, Manufacturing, Sales, and Marketing teams.
- Establish performance objectives, accountability measures, and succession plans for key personnel.
- Promote a culture aligned with FOX Factory values, customer focus, innovation, and competitive excellence.
Specific Knowledge, Skills or Abilities Required:
- Exceptional leadership, organizational, and team-building capabilities.
- Strong business acumen with demonstrated success managing P&L responsibility and growth initiatives.
- Deep understanding of motorsports ecosystems, race team operations, and performance product development.
- Ability to develop long-term strategic plans while executing day-to-day operational priorities.
- Proven ability to build relationships with professional athletes, race teams, OEMs, sponsors, and industry stakeholders.
- Strong understanding of manufacturing, engineering, and product commercialization processes.
- Excellent communication, negotiation, and presentation skills.
- Ability to inspire teams and foster a championship-oriented culture.
- Strong problem-solving and decision-making capabilities in high-pressure environments.
- Experience leveraging motorsports to generate brand equity, customer engagement, and business growth.
- Demonstrated ability to manage multiple priorities and deliver results in a fast-paced environment.
- Passion for racing, performance technology, and the continuous pursuit of competitive advantage.
Position Qualifications:
Education:
- Bachelor's degree in Business, Engineering, Marketing, Motorsports Management, or a related field required.
- Master's degree (MBA or related discipline) preferred.
Experience:
- 10+ years of progressive leadership experience in motorsports, performance products, manufacturing, or related industries.
- Proven success leading business operations with responsibility for financial performance and organizational growth.
- Experience working directly with professional race teams, athletes, engineers, and technical partners.
- Demonstrated track record of developing winning motorsports programs and strategic partnerships.
- Previous experience in powersports, off-road, automotive, bicycle, truck, UTV, motocross, desert racing, short course racing, or adjacent performance markets strongly preferred.
- Experience managing cross-functional teams in manufacturing and product development environments preferred.
Work Environment and Physical Requirements:
- Fast-paced, results-oriented environment requiring a balance of strategic leadership, technical expertise, and operation execution.
- Combination of office, manufacturing, testing, and motorsports competition environments.
- Regular domestic and international travel to race events, customer locations, manufacturing facilities, testing venues, trade shows and corporate meetings is required.
- Exposure to outdoor environments and varying weather conditions during race support, testing, and customer events.
Disclaimer: This list does not represent all physical demands. Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs’ essential functions.
Compensation Range
$121,408.56 - $205,460.64
The compensation range for this position is specific to the locations listed below and is the range Fox reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.
