As the Director, Media Strategy & Activation, you will lead the development and execution of full-funnel, data-driven media strategies for North America. This is a high-impact leadership role for a strategic, results driven, critical thinker who can balance long-term brand building with short-term performance goals. As the Director, Media Strategy & Activation, you will oversee top-of-funnel paid media investment across regions, while aligning with lower-funnel efforts led by DTC, Retail, and Amazon teams. Your leadership will drive innovation, elevate brand visibility, and deliver measurable business outcomes across North America, Latin America, Canada, and EMEA. Responsibilities: Global Media Strategy & Execution • Lead the development and implementation of integrated media strategies for new product launches and core categories. • Own the global media budget for Shark, ensuring optimal allocation and ROI across markets. • Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms. • Translate business and marketing goals into actionable media briefs and performance-driven campaigns. Audience & Data-Driven Planning • Leverage analytics, audience insights, and media mix modeling to inform targeting, optimize spend, and improve campaign effectiveness. • Partner with analytics and digital teams to track KPIs, triangulate performance, and refine strategies in real time. • Champion an audience-first approach to planning, activation, and measurement. Cross-Functional & Agency Leadership • Serve as the primary media lead across internal teams including Brand, Creative, Social, PR, Sales, and CX. • Build a global media leadership framework, while connecting and integrating the local teams to ensure consistency and market nuance. • Manage global and regional media agency relationships, including contract negotiations, performance reviews, and quarterly business updates. • Collaborate with in-house and external partners to ensure seamless execution of 360° campaigns. Innovation & Future Readiness • Stay ahead of media trends and emerging technologies to drive innovation and future-proof media investment. • Pilot new platforms, new first to market opportunities, and ad tech solutions to expand reach and engagement • Lead media transformation initiatives that enhance agility, efficiency, and impact. • Uncover and unlock incremental business value through media partnerships Team Leadership & Influence • Lead and mentor a high-performing global media team, fostering a culture of collaboration, creativity, and accountability. • Act as a key member of the senior media leadership team, providing expert media insights to guide strategic decisions. • Present media performance and strategic recommendations to executive stakeholders with clarity and influence. What You'll Bring: Attributes & Skills • 10 years of experience in global media strategy, planning, and investment-ideally in product technology, CPG, or high-growth consumer categories. • Experience in matrixed, multinational organizations with a proven ability to drive operational transformation. • Proven success leading full-funnel media campaigns across multiple regions. • Deep knowledge of traditional, digital, and emerging media platforms. • Strong analytical mindset with experience using tools like Google Analytics, Meta Ads, DSPs, and MMM. • Experience managing complex budgets, agency relationships, and cross-functional teams in a matrixed environment. • Exceptional leadership, communication, and stakeholder management skills. • A passion for innovation, a bias for action, and a track record of driving measurable business growth through media. Experience • Global oversight at a Fortune 500 or high-growth brand • Led in-house media team, overseeing JBPs and media agency partners, large contracts and partnerships • Demonstrated success in driving measurable business impact through global and/or regional media strategy and activation Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. Pay Range $128,700-$197,300 USD