We're looking for a
Director, Marketing to join the team in St. Louis, MO! This is a strategic marketing leadership role responsible for driving growth across a portfolio of consumer products through integrated brand and product marketing strategies. This individual owns both sides of the growth equation: the brand's go-to-market voice (positioning, campaigns, demand creation) and foundation (roadmap, pricing, lifecycle, and profitability). Acting as business leader and internal champion for assigned brands/products, this role translates consumer insight and market data into go-to-market strategy, quantifiable value propositions, and executable plans - while building and leading the team that delivers them.
What You'll Do - 80 / 20 Priority Focus
- Own the end-to-end go-to-market strategy (roadmap, positioning, and brand plan) for assigned brands/categories, ensuring it is grounded in market and consumer data.
- Set and defend pricing and provide investment decisions using ROI and profitability data, not intuition.
- Build and lead a high-performing team and orchestrate cross-functional/agency partners to execute plans and drive performance.
- Track the leading indicators (share, ROI, funnel/lifecycle health) that reveal whether strategy is working and adjust fast.
- Product
- Function as business leader, portfolio advocate, and internal champion of assigned brands/products through the full lifecycle.
- Develop strategies and roadmaps that align with business vision, customer needs, competitive landscape and category opportunity.
- Conduct and analyze market research to understand customer requirements, competitive positioning, and market trends that inform product and brand direction.
- Act as voice of the customer during development, establishing requirements including performance, quality, ergonomics, and aesthetics.
- Identify opportunities to shape the future pipeline across brands and categories by monitoring industry trends and competitors' strategies, including niche and differentiated advantages.
- Price
- Develop and deploy market-driven pricing strategies based on value delivered and competitive landscape.
- Leverage consumer insights, brand analytics, and profitability data to track ROI and refine investment across the portfolio.
- Manage product line positioning improvements via cost optimization or feature changes based on competitive intelligence and customer value.
- Manage MAP and MSRP to ensure brand compliance.
- Place
- Ensure strategies define target customers and market criteria to drive project and investment prioritization.
- Ensure brand and product consistency across all touchpoints.
- Familiar or experienced with work developing and driving content through social media, affiliates, influencers and creative marketing agencies.
- Promotion
- Communicate and support the marketing vision through specific projects, action plans, and tactics.
- Plan and develop marketing materials, campaigns, and promotions that build brand awareness, acquisition, and retention through a wholesale lens for retail and end user customer.
- Collaborate with agency and external partners to create demand and give brands a competitive edge.
- Provide product management support for on-site meetings and events with customers and/or distributors.
- People
- Lead, mentor, and manage the brand/product team to execute short- and long-term plans and hit departmental KPIs.
- Collaborate closely with internal and external cross-functional teams to align brand and product priorities.
- Develop others through coaching, feedback, and performance documentation; delegate effectively by empowering the team to own their work and decisions.
- Foster a culture of collaboration, accountability and servant leadership, seeking to understand before being understood and addressing difficult issues directly.
What You'll Need- Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred)
- At least 7+ years of combined brand marketing and/or product management experience, including in-house experience within a CPG or manufacturing organization supporting multiple brands/product lines; agency experience a plus
- At least 3+ years of experience leading marketing or product teams
- Proven success leading brands / products with a strong track record developing strategy and executing go-to-market strategies and product roadmap plans
- Deep understanding of consumer insights, brand analytics, pricing strategy, and go-to-market strategy to make data-driven decisions that drive ROI
- Experience with tools and methodologies specific to product line management, including market research and pricing analysis.
- Strong track record developing brand strategies and executing integrated marketing programs
- Proficient in MS Office applications including Power BI; knowledge of ERP systems, PIM systems and MarTech a plus.
- Exceptional communication skills and the ability to influence cross-functionally
- Product Management certification a plus
What We Offer As an employee at Tacony, you receive more than just a paycheck. Our total compensation package includes performance-based incentives, comprehensive medical/dental/vision programs with health savings account (HSA) or flexible spending account (FSA) options, on-site workout center, as well as company paid life insurance, a generous paid time off (PTO) program including paid holidays and a volunteer day, and a rich 401K with employer matching contribution!
