Bachelor's degree in Marketing, Business, Communications, Technology, or a related field.
7+ years of experience in Marketing Operations or related B2B marketing leadership roles.
Experience managing marketing technology platforms and automation systems.
Strong analytical and performance measurement skills.
Proven ability to build scalable processes and frameworks.
Responsibilities
Lead strategy and optimization of the marketing automation platform.
Develop scalable marketing operations processes and governance standards.
Drive initiatives to enhance marketing effectiveness and efficiency.
Ensure integration between marketing systems and CRM platforms.
Design lead management processes and lifecycle programs.
Establish marketing performance measurement frameworks and dashboards.
Lead and develop a global team in marketing operations and analytics.
Benefits
Multiple medical plan options with HSA & HRA contributions.
Dental and vision coverage, including orthodontic benefits.
Company-paid life, disability insurance, and EAP.
Generous paid time off including 3 weeks PTO and holidays.
401k with company match and paid maternity leave.
Flexible Spending Accounts for healthcare and dependent care.
A variety of voluntary benefits including insurance options and legal services.
Full Job Description
Position Summary
The Director of Marketing Operations is responsible for building and scaling the operational foundation that powers Diversified's marketing organization and demand generation engine. This leader oversees marketing technology, demand generation operations, analytics, reporting, project management, and process optimization. The role partners closely with Marketing, Sales, Revenue Operations, Finance, and IT to create scalable systems, measurable marketing performance, and operational excellence that accelerate pipeline growth and revenue impact.
Location: Virtual (U.S. Remote)
Key Responsibilities
Marketing Technology & Operations
Lead the strategy, administration, governance, and optimization of the marketing automation platform and broader marketing technology ecosystem.
Develop and maintain scalable marketing operations processes, workflows, and governance standards.
Drive continuous improvement initiatives that enhance marketing effectiveness, efficiency, and scalability.
Ensure seamless integration between marketing systems, CRM platforms, and revenue operations processes.
Demand Generation Infrastructure
Design and scale lead management processes, lifecycle programs, campaign operations, and marketing automation capabilities.
Build operational frameworks that support demand generation, account-based marketing, and revenue marketing programs.
Partner with sales and revenue teams to optimize lead flow, conversion, and pipeline contribution.
Own website, campaign, and digital analytics across marketing channels.
Develop KPI reporting and insights that enable data-driven decision making.
Deliver executive-level visibility into marketing performance, pipeline contribution, and ROI.
Team Leadership
Lead and develop a global team responsible for marketing operations, automation, analytics, reporting, and project management.
Foster a culture of operational excellence, accountability, collaboration, and continuous learning.
Manage priorities, resources, and team performance to support business objectives.
Budget & Cross-Functional Partnership
Administer the marketing operations budget and support financial planning, reconciliation, and optimization activities.
Collaborate with Marketing, Sales, Revenue Operations, Finance, and IT to align systems, processes, and business goals.
Evaluate and recommend technology investments that support organizational growth and marketing effectiveness.
Qualifications Required
Bachelor's degree in Marketing, Business, Communications, Technology, or a related field.
7+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, Demand Generation Operations, or related B2B marketing leadership roles.
Demonstrated experience managing marketing technology platforms and marketing automation systems.
Strong analytical, reporting, and performance measurement capabilities.
Experience leading cross-functional initiatives and operational transformation projects.
Proven ability to build scalable processes, systems, and frameworks that support business growth.
Preferred
Deep expertise with HubSpot administration, automation, reporting, workflow development, and platform optimization.
Experience integrating marketing automation platforms with CRM and sales technology ecosystems.
Strong understanding of B2B demand generation, lifecycle marketing, funnel optimization, and revenue attribution.
Experience leading distributed or global teams.
Advanced skills in dashboard development, KPI management, executive reporting, and digital analytics.
Experience working closely with sales organizations and revenue operations teams.
Exceptional communication, stakeholder management, and organizational leadership skills.
Success Measures
Success in this role will be measured by:
Increased marketing operational efficiency and scalability.
Improved lead management and lifecycle performance.
Enhanced visibility into marketing contribution to pipeline and revenue.
Adoption and optimization of marketing technology platforms.
Strong alignment between Marketing, Sales, and Revenue Operations.
Delivery of actionable insights that support executive decision making.
#Li-Remote
What We Offer:
We believe great people deserve great benefits. In addition to competitive compensation, we offer a comprehensive benefits package designed to support your health, financial wellbeing, and work-life balance:
Multiple medical plan options to fit you and your family's needs
HSA & HRA company contributions
Dental coverage, including orthodontic benefits, and vision plans Company-paid benefits
Basic Life, AD&D
Short-Term and Long-Term Disability insurance
Employee Assistance Program (EAP)
Generous paid time off - 3 weeks PTO plus company holidays and floating holidays
401k with company match
Paid maternity leave
Healthcare and Dependent Care Flexible Spending Accounts (FSA)
A wide range of voluntary benefits including Critical Illness, Hospital Indemnity, Accident Insurance, Pet Insurance, Homeowners and Auto Insurance, Supplemental Life and AD&D coverage, and Legal Services
Commuter benefits
And much more
About Diversified Communications
Diversified Communications is a media company that operates in the technology, healthcare, commercial marine, and business communities. The company produces trade shows, conferences, and publications that bring together industry leaders and professionals. Diversified Communications has been in business for over 70 years and has a global presence with offices in the United States, Canada, Australia, Hong Kong, and the United Kingdom.
