General Summary:
The Director of Marketing Operations is responsible for leading a team of entry level to experienced professionals focused on designing and implementing the sales lead process, establishing a technology strategy that support sales productivity, building and reporting on departmental data analysis to support effective decision making, and participating in Marketing work-flow project management. This role supports the Marketing function by guiding the development and enhancement of processes and technologies that enable the department to run effectively.
Essential Duties & Responsibilities:
• Sets goals and objectives for team members for achievement of operational results
• Typically manages multiple teams that are led by experienced managers
• Influences others to accept practices and approaches
• Interacts with executive leadership and others concerning matters of significance to ConnectWise
• Owns short to mid-term strategy execution and operational direction of the [XX] team in alignment with the ConnectWise objectives
• Leads and prioritizes the daily activities of the team
• Manages, mentors, and coaches to develop a collaborative and dynamic team
• Coordinates cross-functional communication to align on initiatives and strategies to drive efficiency
• Creates and drives a vision for the system design and management that supports our digital marketing operations
• Develops and maintains the marketing technology stack and ensures appropriate integration with sales automation te4chnologies and processes
• Researches and onboards 3rd party technologies that will improve the optimal project management methodologies that support collaboration and efficiency
• Collaborates with the Legal team with respect to marketing-relevant regulations to ensure departmental compliance with regulatory guidelines
• Monitors and strives to maintain high levels of quality, accuracy, and process consistency in the organization's workflow planning efforts
• Identifies inefficiencies and shortcomings and drives efforts for improvement
• Support and drives technology adoption by colleagues and optimizes the effectiveness of the technology investments
• Monitors the accuracy and efficient distribution of Business Intelligence essential to the organization, recommending changes or additions as needed to ensure business needs are being met
• Delivers marketing performance reporting and analysis to support overall marketing performance Knowledge,
Skills, and/or Abilities Required:
• Exceptional leadership and customer service skills
• Ability to make decisions that have serious impact on the overall success or failure on their areas of accountability
• Willingness to work in a team environment
• Strong organizational skills to give the team direction
• Professional presence suitable for interaction in meetings, in-person, or via email, as well as at internal and external facing events
• Excellent presentation and communication skills
• Organized, detail-oriented, and self-motivated
• Technology savvy • Ability to translate technical terms and concepts so all stakeholders can fully understand
• Strong ability to problem-solve across multiple operational domains
• Proven ability to design and manage complicated, multi-step, multi-person projects
Educational/Vocational/Previous Experience Recommendations:
• Bachelor's degree in related field or equivalent business experience
• 10+ years of relevant experience
• 6+ years of managerial experience
• Experience with Marketing automation, CRM, BI, and or AI systems
Working Conditions:
• Onsite/Hybrid/Remote depending on location • 0-10% travel may be required
