Summary:
The Opportunity
Hyatt Hotels Corporation seeks an enthusiastic Director to join our Global Commercial Analytics team. In this role, you will be collaborating closely with the broader Commercial Services team, where you'll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.
The Role
The Director of Marketing & Offer Analytics sets the strategy and operating model for integrated measurement across marketing, offers, and guest journeys. This leader establishes shared KPI hierarchies, measurement frameworks, taxonomies, and standards that connect campaign activation, conversion, offer production, incrementality, and guest engagement to broader Commercial outcomes. Leading a cross-functional insights track within Commercial Analytics, the Director aligns resources across analytics, marketing, loyalty, revenue management, brand, and technology partners, translating complex performance results into clear recommendations for senior leaders.
In this role, you will be accountable for:
• Developing the enterprise strategy and governance model for marketing and offer measurement. Define the KPI hierarchy, taxonomy, measurement standards, decision rights, and roadmap used to evaluate campaign, offer, channel, and guest-journey performance.
• Owning the integrated insights narrative for marketing and offer initiatives. Connect execution metrics and guest behavior to campaign and offer performance, then translate those findings into business outcomes such as bookings, revenue, penetration, enrollment, retention, and guest engagement.
• Leading experimentation and causal measurement strategy by selecting the appropriate approach for each business question and overseeing test design, control methods, and attribution.
• Guiding the measurement of offer economics, including forecasting, costing, production, and incremental impact. Partner with Finance, Loyalty, Revenue Management, and Marketing leaders to evaluate tradeoffs and recommend future offer design.
• Leading cross-functional planning and resource alignment for the Marketing & Offers insights track. Set priorities, clarify ownership, manage dependencies and expectations, and coordinate project managers, measurement experts, technical resources, domain specialists, and analysts against the highest-value work.
• Serving as a senior analytics thought partner in the Marketing and Commercial Analytics domains. Translate business questions into analytical priorities and performance insights into clear recommendations and actions.
Building organizational capability and executive confidence in marketing and offer analytics. Coach analysts and cross-functional partners on measurement practices, communicate implications to senior audiences, and promote responsible use of automation and AI to improve speed, consistency, and analytical quality.
Qualifications:
Experience Required:
• Bachelor's degree with quantitative emphasis
• 8+ years of progressive experience in marketing analytics, offer design and performance, loyalty, marketing operations or related areas in cross-functional, collaborative roles.
• Demonstrated expertise in designing and governing measurement frameworks that use experimentation, incrementality, attribution, and forecasting to evaluate performance, explain business impact, and guide investment and strategic decisions.
• Experience leading work across a complex marketing and commercial ecosystem, with a strong understanding of loyalty programs, loyalty and rate-based promotions, customer journeys, lifecycle engagement, and revenue performance.
• Demonstrated thought leadership in evolving measurement methods, analytical frameworks, and operating practices. Experience applying AI and automation to improve analytical efficiency, accelerate insight generation, strengthen decision support, and increase the scalability and consistency of reporting and measurement.
• Strong executive communication and influence skills, including the ability to frame ambiguous questions, synthesize multiple sources into a clear point of view, and communicate implications, risks, and recommendations to senior leaders.
• Hands-on marketing operations experience in audience segmentation, targeting, and tagging and campaign hierarchy management to support robust reporting across multiple touchpoints.
• Familiarity with modern marketing technology stacks (including CDP, ESP, and Snowflake) and emerging AI tools.
• Demonstrated commitment to upholding data integrity, governance, and privacy policies.
Experience Preferred:
• Master's degree with a specialization in business analytics, marketing strategy, or similar a plus.
• Braze, CDP, and Adobe expertise preferred.
The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
We welcome you:
Research shows that individuals tend to apply to jobs only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We'd love to consider your unique experiences and how you could make Hyatt even better.
The salary range for this position is $140,000- $170,000. This position is also eligible to earn incentive awards, an annual bonus, monthly or quarterly incentives, etc.
The final pay rate/salary offered to the successful candidate will depend on experience, skill level, and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.
We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place.
