JAKKS Pacific, Inc.

Director, Marketing

JAKKS Pacific, Inc. • $120K — $160K *
Santa Monica, CA 90405In-Person
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 6+ years in product development and marketing within consumer products
  • BA in marketing or a related field
  • Affinity for Anime and pop culture
  • Strong interpersonal and presentation skills
  • Resourceful and self-motivated
  • Team player with multitasking abilities
  • Positive attitude with a proven track record in senior marketing roles
  • Experience in the toy industry or kids' marketing preferred

Responsibilities

  • Develop and implement global product strategy for Anime targeted brands
  • Oversee and execute integrated marketing strategy including digital marketing and PR
  • Collaborate with cross-functional teams to ensure product development timelines are met
  • Support the Sales team with necessary tools and marketing materials
  • Manage P&L including pricing, profitability analysis, and SKU management
  • Analyze competitive landscape and consumer trends for growth opportunities
  • Guide teams throughout the product development process to maintain brand vision

Benefits

  • Medical, dental, vision, disability, life & accident insurance
  • Employee assistance program
  • 401K matching and pre-tax spending accounts
  • Employee discount programs
Full Job Description
The Director is responsible for leading product development, integrated marketing strategy, advertising/promotional recommendations, and profitability for both internal IP and external licensed brands. This is a hands-on, high-responsibility role for someone looking to drive decision making.

Responsibilities include:

  • Develop and implement the global product strategy for a variety of Anime targeted brands in various categories.
  • Develop and oversee the implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR
  • Partner with cross-functional teams to ensure all product development time lines are adhered to, all details are properly executed, and that all parties are informed of relevant information where required
  • Work closely with the company's Sales team, enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
  • Own the P&L including management of pricing, costing, profitability analysis, and SKU management
  • Undertake continuous analysis of competitive environment and consumer trends, looking for new opportunities to grow the business
  • Guide cross-functional teams throughout the product development process to ensure brand vision is achieved


Skills & Experience required:

  • 6+ years experience in product development and marketing within a consumer products organization
  • BA in marketing or related field required
  • Affinity for Anime, pop culture and a desire to bring properties to life for fans of all ages
  • Strong interpersonal, communication, and presentation skills with experience presenting to all levels of management both within the organization and to external partners
  • Resourceful: able to self-start and get things accomplished with minimal oversight
  • Work effectively within a team environment
  • Highly organized and able to multitask
  • Have a positive, "can do" attitude
  • Proven track record of success in senior marketing roles
  • Ideally, have experience in the toy industry or working in an industry that markets kids and distributes to mass merchandisers globally.


Our Benefits:

  • Health and Wellness: Medical, dental, vision, disability, life & accident insurance and employee assistance program
  • Savings: 401K matching, pre-tax spending accounts, and employee discount programs
  • Compensation: JAKKS Pacific offers a competitive salary. Compensation for this role commensurate with experience, qualifications, location, and education and typically ranges from $120,000 - $160,000.


No Recruiters Please.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. is a toy and consumer products company that designs, produces, and markets a range of toys and related products. The company's products include traditional toys, electronics, dolls, action figures, and role-play products. The company was founded in 1995 and is headquartered in Santa Monica, California.
Learn more about JAKKS Pacific, Inc.
Size
500 employees
Market Cap
$164.9 million
Industry
Retail & Consumer Goods
Net Income
-$14.2 million
Founded
1995
5 Year Trend
-2.5%
Revenue
$515.8 million
* Ladders Estimates

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