6+ years in product development and marketing within consumer products
BA in marketing or a related field
Affinity for Anime and pop culture
Strong interpersonal and presentation skills
Resourceful and self-motivated
Team player with multitasking abilities
Positive attitude with a proven track record in senior marketing roles
Experience in the toy industry or kids' marketing preferred
Responsibilities
Develop and implement global product strategy for Anime targeted brands
Oversee and execute integrated marketing strategy including digital marketing and PR
Collaborate with cross-functional teams to ensure product development timelines are met
Support the Sales team with necessary tools and marketing materials
Manage P&L including pricing, profitability analysis, and SKU management
Analyze competitive landscape and consumer trends for growth opportunities
Guide teams throughout the product development process to maintain brand vision
Benefits
Medical, dental, vision, disability, life & accident insurance
Employee assistance program
401K matching and pre-tax spending accounts
Employee discount programs
Full Job Description
The Director is responsible for leading product development, integrated marketing strategy, advertising/promotional recommendations, and profitability for both internal IP and external licensed brands. This is a hands-on, high-responsibility role for someone looking to drive decision making.
Responsibilities include:
Develop and implement the global product strategy for a variety of Anime targeted brands in various categories.
Develop and oversee the implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR
Partner with cross-functional teams to ensure all product development time lines are adhered to, all details are properly executed, and that all parties are informed of relevant information where required
Work closely with the company's Sales team, enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
Own the P&L including management of pricing, costing, profitability analysis, and SKU management
Undertake continuous analysis of competitive environment and consumer trends, looking for new opportunities to grow the business
Guide cross-functional teams throughout the product development process to ensure brand vision is achieved
Skills & Experience required:
6+ years experience in product development and marketing within a consumer products organization
BA in marketing or related field required
Affinity for Anime, pop culture and a desire to bring properties to life for fans of all ages
Strong interpersonal, communication, and presentation skills with experience presenting to all levels of management both within the organization and to external partners
Resourceful: able to self-start and get things accomplished with minimal oversight
Work effectively within a team environment
Highly organized and able to multitask
Have a positive, "can do" attitude
Proven track record of success in senior marketing roles
Ideally, have experience in the toy industry or working in an industry that markets kids and distributes to mass merchandisers globally.
Our Benefits:
Health and Wellness: Medical, dental, vision, disability, life & accident insurance and employee assistance program
Savings: 401K matching, pre-tax spending accounts, and employee discount programs
Compensation: JAKKS Pacific offers a competitive salary. Compensation for this role commensurate with experience, qualifications, location, and education and typically ranges from $120,000 - $160,000.
No Recruiters Please.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. is a toy and consumer products company that designs, produces, and markets a range of toys and related products. The company's products include traditional toys, electronics, dolls, action figures, and role-play products. The company was founded in 1995 and is headquartered in Santa Monica, California.
