Job DescriptionWe are currently seeking a
Director - Marketing & Growth Analytics to join our
Research team based in our
New York, NY location.JOB RESPONSIBILITIES:
- Define and lead the internal marketing analytics strategy and measurement roadmap, establishing AMC's point of view on how media effectiveness is measured and how the function evolves over time
- Serve as the primary analytical partner to Performance & Lifecycle Marketing across acquisition, engagement, and retention, translating complex measurement outputs into decisions, not just reports
- Conduct hands on quantitative analysis independently, querying large datasets, building original analytical frameworks, and applying advanced statistical techniques including regression modeling, cohort analysis, and significance testing
- Help drive agency relationship at the advanced analytical level, validating and evolving MMM/MTA outputs against AMC's first party subscriber data, challenging assumptions, and driving methodology improvements that ground media optimization in real subscriber outcomes
- Drive the incrementality testing agenda, designing and commissioning geo holdouts, lift studies, and experiments that validate media findings and strengthen the basis for spend decisions
- Support retention and CRM media teams with audience targeting strategy, experimental design, and measurement of churn intervention programs
- Define marketing data infrastructure requirements and partner with BI on implementation, specifying the connections between media exposure and subscriber behavior needed for accurate attribution
- Synthesize complex analytics into clear executive ready storylines and recommendations delivered both verbally and visually to senior leadership
QUALIFICATIONS (Required & Preferred)- 10+ years of experience in marketing analytics, marketing science or media measurement, with direct experience in subscription or direct-to-consumer media preferred
- Deep expertise in marketing measurement methodologies, including Marketing Mix Modeling (MMM), Multi-touch Attribution (MTA), incrementality testing, experimental design and causal inference
- Hands-on experience designing incrementality tests (including geo holdouts, lift studies, and matched market experiments)
- Proficiency with SQL, Python
- Familiarity with Meridian or comparable Bayesian MMM frameworks
- Substantial experience working with big data infrastructure
- Knowledge of data science techniques, machine learning a plus
- Proven self-starter who is willing to jump right in
- Excellent communication skills and executive presence - expert at translating complex technical insights into digestible takeaways for business executives
- Proven track record leading or mentoring analytics professionals
- Strong interpersonal skills - collaborative, curious, and able to influence across functions
- Ability to thrive in a fast-paced environment and manage multiple priorities under tight deadlines
- Relevant degree preferred - Analytics, Data Science, Statistics, Economics, Marketing, or related field
The base compensation for this position is
$140,000 - $180,000 commensurate with experience. AMC Global Media additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Global Media values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.
