Overview:Paramount Global Publishing is seeking a strategic, creative, and highly collaborative Director of Marketing to help build and execute go-to-market strategies for its fast-growing publishing business. Our program spans a broad range of intellectual property, including animated series, feature films, iconic catalog movies and television, and original works, across both children's and adult publishing.
The Director will lead consumer and trade marketing across a diverse portfolio, spearheading awareness, fan engagement, sales, and long-term value for the imprint and its titles. This is an opportunity to help build a new publishing brand while developing innovative strategies for some of the world's most recognizable entertainment properties.
Responsibilities:- Develop and execute integrated consumer and trade marketing strategies for a diverse portfolio of children's and adult titles
- Help establish the imprint's positioning, voice, identity, and go-to-market approach in partnership with Publishing, Global Products & Experiences, and studio teams
- Develop title and portfolio campaigns that leverage Paramount's IP and broader entertainment ecosystem to drive discovery, engagement, and sales
- Support sales and distribution partners with retailer-facing marketing programs, presentations, materials, promotions, and other tools to drive sell-in and sell-through
- Develop trade marketing programs for booksellers, retailers, librarians, educators, and other key industry audiences
- Lead consumer initiatives across digital, social, influencer, partnerships, experiential, and events, in collaboration with broader marketing and publicity teams
- Build relationships with key booksellers and develop targeted opportunities to highlight lead titles and priority publishing programs
- Lead marketing strategy and support for trade shows, conventions, conferences, festivals, and other industry and consumer events
- Partner with Publicity on author and press tours, media appearances, awards, reviews, and other promotional opportunities
- Collaborate across Editorial, Creative, Publicity, Sales, Consumer Products, Franchise, and studio teams to maximize opportunities and ensure cohesive campaigns
- Manage external agencies, vendors, authors, creators, and other partners, as well as campaign budgets, timelines, approvals, and deliverables
- Develop campaign briefs, presentations, sell sheets, and other marketing materials; monitor performance and marketplace trends to refine strategies and identify opportunities
- Bring new ideas and best practices from publishing, entertainment, consumer marketing, social media, and retail to the business
Basic Qualifications:- 10+ years of marketing experience
- Proven ability to develop and execute integrated campaigns across multiple channels and audiences
- Robust knowledge of retail marketing, audience development, brand marketing, and consumer engagement
- Experience working with authors, creators, entertainment franchises, or other talent-driven IP
- Experience with trade shows, conventions, events, partnerships, and experiential marketing
- Solid strategic and creative thinker with the ability to execute at a detailed, hands-on level
- Solid skills in communication, presentation, project management, and collaboration
- Ability to manage multiple priorities and work successfully across a complex organization
- Entrepreneurial mindset and comfort working in a new and evolving business
- Affinity for books, storytelling, entertainment, and popular culture
- Willingness and ability to travel domestically and internationally as needed
Additional Qualifications:- Experience in publishing, marketing licensed brands, entertainment, media, consumer products, or other audience-driven businesses preferred
ADDITIONAL INFORMATION
Hiring Salary Range: $110,400.00 - 138,000.00.
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.
What We Offer:- Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
- Generous paid time off.
- An exciting and fulfilling opportunity to be part of one of Paramount's most dynamic teams.
- Opportunities for both on-site and virtual engagement events.
- Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
- Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount
