Why our Marketing Director is Important:The Director of Marketing leads the strategic direction, development, and execution of all marketing, branding, and communication initiatives across the parent company and its three subsidiaries. This role ensures a cohesive brand presence while recognizing the unique identity and business goals of each entity.
This is a strategic, hands-on role responsible for overseeing marketing campaigns, corporate communications, community engagement, and events. The Director manages outsourced PR efforts, leads a small team, and works closely with executive leadership to strengthen brand awareness, support business growth, and enhance stakeholder engagement across Hawaii.
Essential DutiesStrategic Leadership- Develop and execute a comprehensive marketing and communications strategy aligned with organizational goals across all entities
- Partner with executive leadership to position the company as a trusted leader in the insurance industry and local community
- Ensure consistent branding while appropriately differentiating each subsidiary
- Analyze market trends, customer insights, and competitive landscape to inform strategy
Brand & Communications Management- Oversee brand standards and ensure consistency across all internal and external communications
- Direct development of marketing materials including digital content, print collateral, presentations, and advertising
- Manage corporate messaging, public relations, and media relations
- Oversee website content, social media presence, and digital marketing efforts
Community & Corporate Engagement- Lead community relations and corporate social responsibility initiatives, including coordination with the company's foundation
- Oversee sponsorships, partnerships, and community events to enhance brand visibility and reputation
- Ensure alignment of community efforts with company values and strategic priorities
Events & Internal Engagement- Provide oversight and direction for corporate events, client functions, and internal employee engagement initiatives
- Supervise planning and execution of events in collaboration with the Marketing Specialist
- Support internal communications that promote culture, engagement, and alignment across the organization
Team Leadership & Development- Supervise and mentor the Marketing Specialist
- Provide clear direction, prioritize workload, and support professional development
- Assess future marketing staffing needs and recommend resources as appropriate
Project & Budget Management- Develop and manage the marketing budget across all entities
- Prioritize initiatives to maximize impact and efficiency within a lean team structure
- Oversee vendor relationships, including agencies, printers, media partners
Cross-Functional Collaboration- Partner with Underwriting, HR, Claims, Agency Relations and Executive leadership to support business initiatives
- Provide marketing support for new products, services, and organizational initiatives
- Ensure alignment and communication across all entities
Requirements- Bachelor's degree in Marketing, Communications, Business Administration, or related field (Master's preferred), or comparable experience
- 8-10+ years of progressive marketing experience, including leadership experience
- Experience managing multi-brand or multi-entity marketing strategies preferred
- Strong understanding of both traditional and digital marketing channels
- Experience in insurance, financial services, or regulated industries is a plus
- Strong strategic thinking with ability to execute tactically
- Excellent written and verbal communication skills
- Ability to manage multiple priorities across different entities
- Strong project management and organizational skills
- Collaborative leadership style with a hands-on approach
- Understanding of Hawaii's business environment and community landscape preferred
