Wiley
• $128K — $187K *Qualifications
Responsibilities
Benefits
Job Description:
About the Role:
Position Overview: The Director, Marketing Campaigns will provide senior leadership and strategic direction for Marketing Campaigns operations, driving organizational objectives and achieving measurable business outcomes through comprehensive campaign strategy development, team leadership, and performance optimization across all marketing channels.
Key Responsibilities & Duties:
Provide senior leadership and strategic vision for comprehensive marketing campaign operations
Develop and execute enterprise campaign strategies that drive significant revenue growth and market expansion
Lead marketing campaign organization including campaign management, creative, and analytics teams
Partner with executive leadership to align campaign strategies with corporate business objectives
Oversee substantial campaign budgets and drive optimization across all marketing channels and programs
Drive campaign innovation, advanced targeting strategies, and competitive advantage initiatives
Lead comprehensive customer acquisition, engagement, and conversion optimization programs
Establish and maintain senior-level relationships with key vendors, agencies, and strategic partners
Drive campaign technology adoption, marketing automation, and digital transformation initiatives
Lead organizational development, talent management, and team building for campaign functions
Conduct advanced campaign analysis, performance optimization, and strategic planning activities
Drive comprehensive performance measurement, advanced analytics, and executive reporting
Coordinate with senior leadership across product marketing, field marketing, and sales organizations
Lead strategic campaign initiatives, process improvements, and organizational transformation
Other senior leadership responsibilities as assigned
Required Qualifications:
Bachelor's degree in Marketing, Business, or related field; MBA preferred
10+ years of marketing campaign experience with 5+ years of senior leadership experience
Proven track record of leading campaign organizations and driving significant revenue growth
Advanced strategic thinking and senior-level business acumen
Exceptional communication, presentation, and leadership abilities
Extensive experience with integrated campaign strategies, digital marketing, and marketing technology
Strong financial acumen and experience managing substantial campaign budgets
Expert knowledge of campaign analytics, performance optimization, and ROI analysis
Proven ability to drive campaign innovation and organizational change initiatives
Demonstrated success in building and leading high-performing campaign teams
Experience with advanced marketing automation, attribution modeling, and conversion optimization
Global market perspective and multi-channel campaign expertise
We are proud that our workplace promotes continual learning and internal mobility. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, or Spain. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.
Salary Range:
128,200.00 USD to 187,933.33 USD #LI-CW1
Our team will look into this right away.
