Director, Marketing & Annual Fund

JOB DESCRIPTION

Job Title: Director, Marketing & Annual Fund

Department: Marketing

Reports To: President & Chief Executive Officer

Supervises: Marketing & Creative Coordinator

FLSA Status: Exempt

Updated: 10/23/2026

Classification: Administrative

This job description in no way states or implies that these are the only duties to be performed by the Team Member occupying this position. Team Members may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Certain job functions described herein may be subject to possible modification following applicable state and federal laws.

Summary

The Director, Marketing & Annual Fund is a hands-on department leader responsible for Ronald McDonald House Central Florida's marketing, public relations, digital engagement, audience development, and Annual Fund functions. Reporting directly to the President & Chief Executive Officer, the Director sets strategy and owns results while remaining actively involved in the day-to-day work required to execute. The role is accountable for strengthening brand awareness and community engagement, growing broad-based philanthropic support, achieving Annual Fund revenue goals, and building a clear pipeline that moves supporters from awareness and engagement to giving and deeper philanthropic relationships.

The Director combines marketing leadership, fundraising knowledge, and strong operational discipline to turn organizational priorities into measurable action. The role personally develops and executes priority campaigns, donor journeys, digital fundraising, messaging, public relations, web and email strategies, analytics, and other marketing work; leads the Marketing & Creative Coordinator; and manages department budgets, vendors, contracts, processes, metrics, and work plans. The Director partners closely with Philanthropy, Community Partnerships & Programs, Events & Engagement, Operations, Administration, and other teams to ensure marketing and Annual Fund efforts are coordinated, effective, and connected to Ronald McDonald House Central Florida's mission and organizational priorities.

Essential Job Functions

• Lead and personally execute Ronald McDonald House Central Florida's integrated marketing, public relations, digital engagement, and audience-development strategies, translating organizational priorities into clear annual plans, campaign calendars, work plans, and measurable outcomes.
• Lead marketing communications and public relations strategy, including organizational messaging, media relations, story development, press opportunities, external communications, reputation support, and coordination with agency partners; personally draft or edit priority communications and serve as a key internal contact for public-facing messaging.
• Provide direction for Ronald McDonald House Central Florida's brand and creative marketing while working closely with the Marketing & Creative Coordinator to translate strategy into strong storytelling, social content, video, graphics, photography, collateral, and other creative assets; maintain an active role in developing campaign concepts, briefs, messaging, and final review.
• Lead website and digital-content strategy, including overall site direction, content priorities, search optimization, analytics, user experience, audience engagement, and coordination with internal and external web resources; personally manage priority updates and campaign-related content as needed.
• Supervise, coach, and develop the Marketing & Creative Coordinator, establishing clear priorities, accountability, and opportunities for growth while maintaining a hands-on role in department execution rather than relying solely on delegation.
• Manage the operating function of Marketing and Annual Fund, including department budgets, expense management, forecasts, contracts, vendor and agency relationships, resource allocation, project workflows, communication practices, process improvement, technology utilization, and performance reporting.
• Partner with Philanthropy, Community Partnerships & Programs, Events & Engagement, Operations, Administration, hospital and McDonald's initiatives, and other teams to develop marketing, communications, and fundraising solutions that advance organizational priorities while maintaining clear functional ownership and accountability.
• Build and manage Ronald McDonald House Central Florida's audience-development and relationship pipeline by using engagement and donor data to segment audiences, create intentional nurture pathways, move supporters from awareness to action, and identify individuals ready for deeper philanthropic engagement in partnership with the Chief Philanthropy Officer and Advancement team.
• Own Annual Fund strategy and revenue performance, including annual goal-setting, budgets, forecasts, donor acquisition, retention, renewal, reactivation, recurring giving, average gift growth, and year-over-year revenue improvement; identify risks and adjust strategies to achieve approved targets.
• Plan, build, and personally execute integrated Annual Fund campaigns across email, web, direct mail, digital advertising, social media, print, and other channels, remaining actively involved in audience selection, campaign messaging, copy development, calls to action, testing, implementation, and optimization.
• Lead Ronald McDonald House Central Florida's digital fundraising and online giving experience, including Blackbaud Luminate and other fundraising platforms, donation forms, campaign and landing pages, recurring giving, peer-to-peer functionality, automated donor journeys, testing, optimization, troubleshooting, and continuous improvement.
• Establish, monitor, and report marketing and Annual Fund KPIs, including brand and audience growth, engagement, public relations outcomes, email and web performance, revenue, acquisition, retention, recurring giving, response and conversion rates, source/channel performance, and return on investment; use results to drive decisions and continuous improvement.
• Maintain strong working knowledge of marketing, public relations, Annual Fund, digital fundraising, fundraising technology, audience development, web, email, data analytics, and donor-engagement best practices; identify and implement relevant tools, trends, and process improvements that strengthen performance.

Education and Experience

• Bachelor's degree required; degree in marketing, communications, public relations, fundraising, business, digital media, creative arts, or a related field preferred. Advanced degree or relevant professional certification preferred.
• Minimum of 5 years of progressive experience in marketing, communications, public relations, digital fundraising, annual giving, audience development, or related work, including demonstrated responsibility for strategy, execution, budgets, performance, and cross-functional initiatives; nonprofit or mission-driven experience preferred.
• Demonstrated experience developing and personally executing integrated, multi-channel marketing or fundraising campaigns with measurable revenue, conversion, engagement, audience-growth, or brand-awareness results.
• Hands-on experience with online fundraising platforms, content management systems, email marketing platforms, web analytics, digital advertising, donor databases, and reporting tools; experience with Blackbaud Luminate and Raiser's Edge NXT preferred.

Qualifications

• Hands-on, action-oriented leadership style with the ability to set direction, make decisions, and personally execute key marketing, communications, public relations, and Annual Fund work in a lean team environment.
• Strong fundraising and marketing judgment, with the ability to connect audience insight, donor behavior, storytelling, and organizational priorities to effective strategies, campaigns, and calls to action.
• Demonstrated ability to own revenue and performance goals, develop budgets and forecasts, interpret results, identify risks and opportunities, and make data-informed adjustments.
• Strong operational and project-management skills, including the ability to manage multiple priorities, workflows, vendors, contracts, budgets, deadlines, approvals, and cross-functional partners while maintaining quality and follow-through.
• Strong digital fluency, including web content management, landing pages, email marketing, online fundraising platforms, analytics, digital advertising, segmentation, testing, and donor-journey development.
• Strong writing, editing, messaging, and storytelling skills with the ability to develop clear, compelling communications for donors, families, partners, media, community audiences, and internal stakeholders.
• Ability to lead and develop staff while creating clear accountability, encouraging initiative, and remaining actively engaged in the work alongside the team.
• Exceptional communication, collaboration, judgment, and relationship-management skills, with the ability to work effectively with executive leadership, team members, donors, volunteers, media, vendors, agencies, hospital partners, McDonald's stakeholders, and other community partners.

Work Environment - Environmental or atmospheric conditions commonly associated with the performance of the functions of this job.

• Exposed to moderate noise levels
• Frequent interruptions, ability to multitask and maintain focus, and prioritize tasks.
• Regular and predictable attendance is required
• Regular on-site presence is expected, with opportunity for remote work, based on organization's remote work policy.
• While performing the duties, must be available to work irregular hours, shifts, weekends, holidays
• Ability to travel locally and nationally including evenings and weekends, to attend donor meetings, events, and speaking engagements.

Physical Abilities that are commonly associated with the performance of the functions of this job. The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Light sedentary office work. Frequently required to sit
• Must be willing and able to travel between necessary locations using a personal vehicle or alternative
• While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel; talk or hear.
• Must be physically capable of carrying 35 lbs.

Reasonable accommodations will be made for individuals and disabilities.

0% - 24%

25% - 49%

50% - 74%

75% - 100%

Sitting: Will remain in a seated position.

X

Dexterity: Will perform repetitive tasks including keyboarding, handwriting, and equipment operation.

X

Standing/Walking: Will move about from one area of the workplace to another.

X

Climbing/Stooping/Reaching: Will bend, twist, squat, stoop, kneel, crouch, and reach at or above shoulder level.

X

Lifting: Will to lift and carry objects up to 25 lbs.

X

Pulling/Pushing: Will transport loads of up to 40 lbs.

X

Work Environment: Will work in an office environment, not substantially exposed to adverse conditions.

X

Team Members Signature: Date: _______________