Director, Marketing and ContentDEPARTMENT: Marketing
REPORTS TO: VP of Marketing
SUPERVISES: 2
JOB SUMMARY/OBJECTIVE:The Director, Marketing and Content is a strategic leader responsible for developing, executing, and optimizing the company's traditional marketing and content initiatives. This role focuses on leveraging off-line channels to enhance brand visibility, generate leads, drive business growth, and engage target audiences through cohesive, high-impact content across formats. The ideal candidate brings deep expertise in traditional marketing, strong content development skills, and a proven ability to manage teams and budgets effectively.
ESSENTIAL JOB FUNCTIONS:- Marketing Strategy & Execution
- Lead, develop and implement integrated brand, segment and product marketing and GTM plans aligned with business objectives.
- Manage directly earned and paid media, influencer marketing, content, print advertising, out of home, tradeshow and events.
- Partner with Digital Marketing, Trade Markerting and Partnership functions in the strategy and execution of integrated marketing plans.
- Define and execute the company tradeshow and events plan, including major shows like Shot Show, NRA, etc...
- Lead, develop and implement an Earned Media and Content Creators' strategy to drive awareness as well as consumer engagement.
- Negotiate media buys and placements to maximize ROI and campaign effectiveness.
- Identify and evaluate emerging off-line marketing opportunities.
- Manage and maintain relationships with external agencies, vendors, and media partners.
- Monitor and report on campaigns performance, offering data-driven insights and recommendations for optimization.
- Content Strategy & Development
- Define and execute a cohesive content strategy, including both company and 3rd party creators' content, that aligns with the customer journey and supports business goals.
- Develop and maintain a network of ambassadors and content creators to support the different brands, segments and product lines.
- Oversee the creation and distribution of high-quality, audience-targeted content across a variety of formats-such as brochures, white papers, case studies, presentations, articles, scripts for broadcast, event materials, and website copy -in close collaboration with digital marketing and other internal teams to ensure a unified brand voice and messaging strategy.
- Identify content developing synergies with other sister companies within the group.
- Ensure all content is consistent with brand voice, messaging, and style guidelines.
- Manage and maintain a strategic content calendar to ensure timely and effective delivery.
- Stay current with trends, tools, and best practices in content marketing.
- Brand Management:
- Be the brand "champion" across all departments.
- Maintain consistent application of corporate brand guidelines across all content and touchpoints, both digital and non-digital for Beretta, Sako, Tikka and Manurhin brands.
- Team Leadership & Management
- Lead, mentor, and develop a high-performing team of off-line marketing and content professionals, as applicable to the organizational structure and team size.
- Establish clear team goals and KPIs and regularly assess performance.
- Cultivate a collaborative, innovative, and results-oriented team culture.
- Effectively manage the departmental budget, resources, and vendor contracts.
- Cross-Functional Collaboration
- Collaborate closely with digital marketing, product marketing, communications, and other cross-functional teams to ensure seamless integration and strategic alignment of marketing initiatives.
- Liaise with sales, product, and executive teams to understand business priorities and inform strategy.
- Communicate marketing plans, content strategy, and performance updates to stakeholders across the organization.
- Analytics & Reporting
- Define and track KPIs to measure the impact of off-line marketing and content initiatives.
- Develop reporting frameworks to evaluate campaign performance, ROI, and strategic effectiveness.
- Provide actionable insights and recommendations based on data and market feedback.
KEY COMPETENCIES & SKILLS:- Exceptional Communication: Strong verbal and written communication skills; able to craft and deliver clear, compelling messages for diverse audiences.
- Excellent Interpersonal Skills: Confident in building relationships across teams and with external stakeholders, including media, influencers, and executives.
- Time & Project Management: Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Goal-Oriented: Results-driven with a strong focus on achieving measurable outcomes.
- Team-Oriented: Collaborative mindset with the ability to work effectively across departments and support shared goals.
- High Energy: Proactive, enthusiastic, and motivated to take initiative and drive programs forward.
- Entrepreneurial Spirit: Resourceful and innovative, with a strong sense of ownership and a willingness to try new approaches.
EXPERIENCE\EDUCATION:- 10+ years of progressive experience in marketing, with a strong focus in the areas of branding, Influencers marketing and content production. Additional experience in PR management and Events is a plus.
- Proven track record of developing and executing successful influencer marketing campaigns across multiple categories and product lines.
- Deep understanding of brand management and the implementation of brand guidelines across various marketing channels and consumer touchpoints.
- Experience managing external marketing and PR agencies, ensuring alignment with strategic goals and brand voice.
- BA or BS in Marketing, Business administration, Communications, or a related field.
- Industry experience (e.g., outdoor, tactical, lifestyle, or firearms segments) is preferred but not required.
WORKING CONDITIONS\PHYSICAL DEMANDS- Must be able to lift and transport up to 50 lbs.
- Work is performed both in an office setting and offsite at different event venues and shows.
