Department OverviewThe Director, Operations Standards in the US leads marketing investment, resource prioritization, and agency management across national and local marketing. This person provides an enterprise-wide view of priorities, funding, resources, and dependencies. Connects strategy to execution by clarifying trade-offs, sequencing decisions, and directing resources to priority needs.
Marketing Portfolio & Investment ManagementAligns resources and investments to marketing priorities, identifies risks and gaps, and recommends funding shifts to maximize system results.
- Directs national G&A, SIM, and OPNAD marketing program budgets, aligning spending with financial goals.
- Identifies cost savings and efficiencies while maximizing marketing effectiveness. Partners with Marketing Performance teams to build the investment narrative.
- Presents budget versus actuals, ROI, financial results, and agency performance to marketing leadership and stakeholders. Recommends investment priorities and scenarios to support senior management decisions.
Agency Scope & Performance ManagementAligns agency scope, capacity, and compensation with priorities while driving performance, accountability, and value.
- Optimizes agency scopes, deliverables, and compensation to reduce duplication, improve efficiency, and strengthen performance. Evolves compensation and pay-for-performance models against industry standards.
- Assesses agency metrics and develops performance and fee analyses for internal and owner-operator audiences.
- Leads national and local agency sourcing and selection with Global Sourcing. Manages RFP/RFI processes and partners with internal teams to align agency selection with organizational needs and marketing objectives.
Resource Integration & PrioritizationConnects strategy, investments, resources, and execution to surface dependencies and drive clear priorities.
- Leads cross-functional workstreams to align marketing investments with strategy. Influences stakeholders at all levels through storytelling and data-driven insights.
- Builds strategic relationships with owner-operators, functional marketing leads, and agency partners.
- Partners with national and local marketing leadership to align agency work with marketing objectives, financial goals, and budget constraints.
- Partners with Finance and SIP teams on annual sales projections for OPNAD budget planning.
DutiesKey Capabilities• Broad understanding of integrated marketing strategy and execution.
• Ability to synthesize complex work into an enterprise-wide view.
• Drives prioritization across senior, cross-functional stakeholders and builds trusted relationships with owner-operators.
• Demonstrates strong financial acumen, with experience in budget and fee management, and disciplined attention to detail.
• Develops talent across direct and indirect reporting lines, with direct responsibility for one Manager.
QualificationsBachelor's degree in Marketing or Business Administration; MBA or advanced degree preferred.
- 8-10 years of experience in marketing operations, general management, finance, or agency management.
- Proven experience leading a large investment portfolio, agency sourcing and/or financial management activities.
- Demonstrated ability to influence stakeholders and drive strategic initiatives.
CompensationBonus Eligible: YES
Long - Term Incentive: YES
Benefits Eligible: YES
Salary RangeThe expected salary range for this role is $168,000 to $210,000 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Additional Information: Benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald's long-term incentive plan.
