Department OverviewThe RGM Cross Lever Director will bring MCD's RGM efforts in driving long term, sustainable, profitable guest count growth while delivering value and affordability to guests to life. This role is responsible for collaboration across strategic activities including (but not limited to) pricing, national and regional promotions, menu, loyalty, and related field functions to support the execution and measurement of the overarching holistic value and affordability strategy within the applicable value lever group (e.g., Core Menu, Mass Promotions, Differentiated Rewards and Offers). This role will collaborate with two additional RGM Directors and report directly into the RGM lead.
DutiesIn this role, you will:
- Lead/coordinate Global RGM Strategy asks/deliverables, phase planning, etc. and own cross-functional coordination and planning ahead of key Value Lever milestones
- Support the RGM Lead in executing the overarching vision by helping define execution priorities and driving collaboration across group leads (including driving key meeting & deliverable deadlines)
- Set lever targets, strategy, and glidepath and evaluate gaps and LT evolution to identify corrective actions needed. Ownership of cross lever modeling / LT evolution of lever vision / strategy & glidepath, including guiding principles
- Owns quarterly assessment of RGM performance (coordinating updates on individual levers from lever leads) and ownership of cross-lever analysis, scorecards assessments, adherence to guiding principles, etc.
- Lead cross functional partnership to support Delivery channel growth strategy, including external partner stakeholder management and delivery channel performance reporting to the system
- Evaluates and ensures activation of RGM within Delivery channel including owning overall Delivery Economics, business cases, and RGM strategy and tactics
- Defines and optimizes Delivery pricing and promotion strategy by evaluating historical performance, projecting economic impact of future tactics, and selling in strategy and tactics to the system
- Leads development and deployment of national training program to educate US stakeholders on McDonald's RGM / Pricing Strategy, Guidelines, Testing, and general RGM & pricing principles.
- Develop and own RGM narrative to the system incorporating the "why" across the levers, working closely marketing and insights
- Cultivate strong relationships with cross-functional counterparts (including Marketing, Finance, and Strategic Insights), ensuring alignment across strategies and activities.
- Cultivate strong relationships with other counterparts outside of MHQ (including Field Marketing, Field Finance, Field Insights, O/O committees, Pricing Advisors, and Agencies), ensuring mutual alignment and understanding across Value Lever-related strategies and activities.
- Drives RGM capability building within RGM team and across the US organization including coordinating relevant tools and technology development and working with Global and US Tech to ensure business requirements are met
Qualifications- Bachelor's Degree in Accounting or Finance required; MBA or Masters in Finance, Economics, Math preferred
- 10+ years of experience in RGM, pricing, promotions, sales, CX or loyalty with a strong emphasis on data analysis and strategic advisory
- Knowledge of pricing and promotion dynamics, multi-tier pricing environment, long term impact of pricing decisions
- Demonstrated ability to implement and manage RGM (or analogous) strategies
- Prior People Management Experience
- Ability to influence through storytelling and empathy
- Strong quantitative focus with experience in business trend analysis, product or promotion evaluation, market tests or general data analysis; Strong financial acumen with a strong mind for mathematics/statistics
CompensationBonus Eligible: YESLong - Term Incentive: YESBenefits Eligible: YESSalary RangeThe expected salary range for this role is $168,212.00 - $210,265.00 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Additional Information: Benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald's long-term incentive plan.
