Job DescriptionThe Global Vaccines organization is committed to helping address vaccine-preventable diseases globally.
The Director, Global HCP Strategy & Activation is a global marketing role accountable for healthcare professional (HCP) strategy across adolescent and adult customer segments.
This is a high-visibility leadership role reporting to the Executive Director, Global Brand Lead, working in close collaboration with a broad group of global, regional, and local teams across divisions and functions, as well as key external agency partners.
Key ResponsibilitiesHCP Strategy- Lead the HCP strategy across priority audiences and channels.
- Translate insights into clear strategic choices, quarterly and annual priorities, and measurable outcomes.
HCP Activation- Lead global HCP activation strategies, ensuring strong integration across awareness, relevance, urgency, and conversion objectives.
- Enable markets to execute omnichannel activation effectively.
L3 Champion- Leverage our Company's marketing framework to ensure strategic direction and consistency on segmentation and personas, content and channel strategy, and alignment of resources and tactics to the customer experience plan.
Global HCP Campaign Leadership- Lead campaign evolution and delivery in partnership with key markets and regions, informed by customer and market insights.
Global Alliance Support- Support expansion of vaccination initiatives in eligible countries, prioritizing new national immunization program introductions and cohort expansions.
- Partner closely with Global Policy and our Manufacturing Division on near-term business planning activities.
Global Headquarters Cross-Functional Team Leadership- Convene and partner closely with cross-functional teams, including Policy, Market Access, Medical, Outcomes Research, and Communications, to support aligned prioritization and a consistent customer experience.
Adult & Adolescent Growth Initiatives- Build and scale global tools, playbooks, and accelerators that enable markets to execute with speed, consistency, and confidence.
Learning & Development- Identify capability gaps and lead learning plans for cross-functional teams and field stakeholders.
- Ensure tools and playbooks support consistent execution and capability building.
QualificationsEducationRequiredPreferredRequired Experience and Skills- Minimum of seven (7) years of brand marketing experience.
- Minimum of ten (10) years of progressive experience in vaccines, biopharmaceuticals, or related healthcare industries.
- Strong leadership and collaboration skills, including influencing with and without authority and working across cross-functional teams.
- Demonstrated success in global marketing or commercial strategy roles.
- Strategic and innovative thinker with a continuous learning orientation and commitment to excellence.
- Exceptional verbal, written, and presentation communication skills.
- Ability to navigate ambiguity and overcome complex business challenges.
- Ability to process, integrate, and communicate large amounts of information, including utilizing analytics to support data-driven decisions.
- Demonstrated expertise in customer-centric brand development, agency management, and global campaign development, delivery, and localization.
- Ability to work effectively in a hybrid environment with colleagues located across multiple geographies and time zones.
- Must work in full compliance with all local, national, and company policies, rules, and regulations.
Preferred Experience and Skills- Global, regional, and/or country-level marketing experience.
- Vaccine commercial experience, preferably in sales and marketing.
- Demonstrated success competing inmultiple geographic marketsand developing new markets and channels.
- Knowledge of digital platforms used for customer analytics and customer engagement.
- Experience providing commercial input into business readiness reviews, market research initiatives, and agency partner management.
Location / Travel- Rahway, NJ or Upper Gwynedd, PA.
- Up to 20% travel, including travel to Rahway and Upper Gwynedd locations.
Required SkillsAdaptability, brand marketing expertise, and the ability to develop compelling brand messaging and brand strategies. Demonstrated creativity, strong cross-functional collaboration, and change management capabilities. Experience leveraging digital analytics and digital marketing to inform strategic decision-making and optimize customer engagement. Strong financial acumen and experience developing and implementing go-to-market strategies. Ability to drive innovation, support market development initiatives, and utilize market research to identify growth opportunities. Knowledge of pharmaceutical marketing and product management principles, combined with a results-oriented approach. Strong strategic planning and strategic thinking skills, with the ability to work effectively in a team environment and influence outcomes across stakeholders.
Required Skills: Agile Methodology, Biopharmaceuticals, Brand Marketing, Cross-Functional Leadership, Data Analysis, Digital Marketing, Direct Marketing, Financial Acumen, Global Marketing Strategy, Go-to-Market Strategies, Leadership, Marketing, Pricing Strategies, Strategic Marketing Consulting, Strategic Thinking, Vaccine Development
Preferred Skills: Current Employees apply HERE
Current Contingent Workers apply HERE
US and Puerto Rico Residents Only:Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
Employee Status: Regular
Relocation:No relocation
VISA Sponsorship:No
Travel Requirements:25%
Flexible Work Arrangements:Hybrid
Shift:Not Indicated
Valid Driving License:No
Hazardous Material(s):n/a
Job Posting End Date:11/27/2026
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date. 
