iHeartMedia

Director, GTM Strategy - Multi-Platform Initiatives & Market Scale

iHeartMedia$104K — $130K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in GTM strategy, sales strategy, commercial operations, or product marketing
  • Proven experience scaling multi-market or national-to-local initiatives
  • Strong understanding of how local and national sales teams operate differently
  • Experience working cross-functionally with programming, sales, and marketing teams
  • Ability to simplify complex ideas into repeatable frameworks
  • Media, audio, or entertainment experience strongly preferred

Responsibilities

  • Lead GTM strategy for iHeart's largest multi-platform initiatives
  • Convert high-level concepts into modular, market-ready playbooks
  • Build frameworks that allow initiatives to scale across markets
  • Ensure flexibility while maintaining consistency and guardrails
  • Deliver practical sales-ready tools including playbooks and pitch guidance
  • Partner with diverse teams to align priorities and bring ideas to market
  • Monitor performance of initiatives and identify optimization opportunities

Benefits

  • Employer sponsored medical, dental and vision coverage
  • Company provided and supplemental life insurance
  • Paid vacation and sick time
  • Paid company holidays
  • 401K plan
  • Employee Assistance Program (EAP) services
  • Flexible benefits options for diverse workforce needs
Full Job Description
Current employees and contingent workers click here to apply and search by the Job Posting Title.

What We Need:
iHeartMedia's biggest growth opportunities come from turning national ideas into scaled, repeatable revenue across markets. This role is responsible for translating our largest enterprise partnerships, 360 initiatives, and multi-platform programs into frameworks that can be activated locally, regionally, and nationally.

This Director will build the engine that connects national strategy to market execution, ensuring our biggest ideas scale for all of our advertising partners.

What You'll Do:

Translate National Initiatives into Scalable Market Offerings
  • Lead GTM strategy for iHeart's largest multi-platform initiatives (e.g., partnerships, tentpole programs, strategic sales priorities)
  • Convert high-level concepts into Modular, market-ready playbooks, with Clear "ways in" for sellers at different investment levels
  • Build the Market Scaling Engine by creating frameworks that allow initiatives to scale across local markets, regional clusters, and national accounts
  • Ensure flexibility while maintaining consistency and guardrails


Sales Enablement & Field Adoption
  • Lead GTM strategy from concept through roll out, ensuring they are ready for the field
  • Make it easy for sellers to know what to sell, when to sell it, and how to talk about it with confidence.
  • Deliver practical, sales-ready tools including one-pagers, playbooks, FAQs, and pitch guidance.


Cross-Functional Integration
  • Partner with Programming, Sales, Marketing, Finance, Legal, Operations, and Research to align on priorities and opportunities and bring programming-led revenue ideas to market
  • Work with Revenue Operations to set clear pricing frameworks, guardrails, and approvals.
  • Serve as the single point of accountability for packaging decisions, tradeoffs, and escalations.
  • Act as the connector between national strategy and market level sales enablement


Performance Tracking & Optimization
  • Monitor how initiatives perform across markets
  • Identify opportunities to simplify, scale, and optimize revenue impact
  • Build feedback loops from the field into future GTM development


What You'll Need:

Experience & Qualifications
  • 8+ years in GTM strategy, sales strategy, commercial operations, or product marketing
  • Proven experience scaling multi-market or national-to-local initiatives
  • Strong understanding of how local and national sales teams operate differently
  • Experience working cross-functionally with programming, sales, and marketing teams
  • Ability to simplify complex ideas into repeatable frameworks
  • Media, audio, or entertainment experience strongly preferred


What Success Looks Like
  • Increased revenue from scaled versions of national initiatives
  • Faster speed-to-market for new opportunities
  • Clear, consistent market-level execution of priority and signature programs
  • Reduced friction for sellers executing complex deals


What You'll Bring:
  • Respect for others and a strong belief that others should do this in return
  • Full proficiency and understanding of job function
  • Ability to work independently with minimal guidance
  • In-depth knowledge of key business drivers and how this impacts your team
  • Experience in team and project management for mid-sized projects
  • Ability to recognize and mitigate risk
  • Confidence to solve complex problems using multiple sources of information
  • Growth mindset and desire for continued knowledge sharing and learning
  • Understanding of impact of your own decisions
  • Ability to identify new opportunities for continued improvement across business
  • Comfort acting as a trusted advisor for colleagues with less experience
  • Ability to manage complex and confidential information and to influence others to build consensus across all levels


Compensation:

Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.

$104,000 - $130,000

Location:
New York, NY: 125 West 55th Street, 10019

Position Type:
Regular

Time Type:
Full time

Pay Type:
Salaried

Benefits:

iHeartMedia's benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:
  • Employer sponsored medical, dental and vision with a variety of coverage options
  • Company provided and supplemental life insurance
  • Paid vacation and sick time
  • Paid company holidays
  • A Spirit day to encourage and allow our employees to more easily volunteer in their community
  • A 401K plan
  • Employee Assistance Program (EAP) at no cost - services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
  • A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!


We are accepting applications for this role on an ongoing basis.

About iHeartMedia

iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., a company founded by Lowry Mays and B. J. "Red" McCombs in 1972, and later taken private by Bain Capital and Thomas H. Lee Partners through a leveraged buyout in 2008. As a result of this buyout, Clear Channel Communications, Inc., began to operate as a wholly owned subsidiary of CC Media Holdings, Inc. On September 16, 2014, CC Media Holdings, Inc. was rebranded iHeartMedia, Inc., and Clear Channel Communications, Inc., became iHeartCommunications, Inc.
Learn more about iHeartMedia
Size
4,600 employees
Market Cap
$912.4 million
Industry
Net Income
-$1.9 billion
Founded
1972
5 Year Trend
-10.7%
Revenue
$2.9 billion
NASDAQ

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