onX

Director, Growth Engineering

onX$200K — $249K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of technical leadership in growth teams, specifically in mobile and web environments.
  • Strong background in integrating marketing, product, and engineering solutions.
  • Proven experience instituting SDLC practices in fast-paced settings.
  • Expertise in managing subscription lifecycles and payment integrations.
  • Deep understanding of A/B testing and experimentation methodologies.

Responsibilities

  • Define a multi-year Growth Engineering Strategy aligned with corporate goals.
  • Collaborate with Product teams to create long-term engineering strategies.
  • Work with Marketing on optimizing the marketing technology stack.
  • Champion a culture of innovation through rapid experimentation.
  • Oversee design and evolution of secure foundational systems for growth.
  • Lead a diverse team of Engineering Managers and Software Engineers.
  • Coordinate engineering deliverables with User Acquisition and Marketing Automation teams.

Benefits

  • Competitive salaries with annual bonuses and equity opportunities.
  • Comprehensive health benefits including a no-cost medical plan.
  • Generous parental leave for birthing and non-birthing parents.
  • 401k matching plan to encourage retirement saving.
  • Annual funds to support outdoor activities and lifestyle.
  • Flexible PTO package including various time-off options.
Full Job Description
ABOUT THIS OPPORTUNITY

The Director of Growth Engineering will lead the Growth engineering teams with strong partnership with growth product, overseeing all software engineering efforts dedicated to driving user acquisition, activation, and conversion across iOS, Android, and Web platforms. This role is a critical blend of strategic vision, technical leadership, and cross-functional collaboration aimed at scaling our growth platform and services to maximize User Acquisition, Annual Recurring Revenue (ARR) and user lifetime value while maintaining engineering standards and excellence.
WHAT YOU'LL DO
Essential Job Duties & Functions


Strategic Engineering Leadership
  • Define and articulate a multi-year Growth Engineering Strategy aligned with corporate goals such as new market entry and feature expansion.
  • Facilitate long-term engineering strategies in partnership with the Product organization.
  • Collaborate with Marketing to develop and optimize the marketing technology stack strategy.
  • Champion an innovation-led culture focused on A/B testing infrastructure and rapid experimentation to optimize the conversion funnel.

Technical Oversight & Architecture
  • Oversee the design and evolution of highly available, secure growth foundational systems
  • Push for more scalable and maintainable future systems within the Growth teams and establish technical standards.
  • Drive the development of personalization engineering, including User Personalization systems.
  • Bridge the gap between Growth data and Data Engineering/BI to improve data warehousing and business metric reporting.
  • Own the SDLC and enable and execute on solid foundations for operational excellence.

Team Management & Development
  • Lead and evolve a team of Engineering Managers and Software Engineers across multiple platforms: backend, mobile, and Web.
  • Mentor and coach technical leaders while driving hiring, performance reviews, and career progression plans.
  • Educate the team on growth strategies and building future-proof technical solutions.
  • Refine the Growth-domain career ladder to ensure alignment with broader engineering leveling.

Cross-Functional Collaboration
  • Partner closely with User Acquisition (UA) and Marketing Automation (MA) teams to align engineering deliverables with campaign goals.
  • Coordinate with Data Engineering and Business Intelligence to ensure accurate measurements of growth funnel events to downstream reporting and analysis.
  • Partner with vertical Product and Engineering leads to ensure horizontal Growth initiatives integrate seamlessly with the overall product roadmap.
WHAT YOU'LL BRING
  • Proven experience at least 4+ years in technical leadership across growth teams, specifically within mobile and web environments.
  • Strong background in technical solutions involving marketing, product, and engineering teams.
  • Track record instituting sound SDLC practices (testing, code review, incident response, observability) in high-velocity environment, can balance speed with system quality
  • Expertise in managing complex subscription lifecycles and payment integration systems.
  • Ability to act as a multiplier for teams, proactively identifying and owning areas of improvement.
  • Deep understanding of experimentation methodologies, including A/B testing and instrumentation.
  • A strong curiosity for exploring new technologies, including AI
  • A shared passion for and ability to demonstrate onX's Company Values.
  • Permanent US work authorization is a condition of employment with onX.
  • Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp.
ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:
  • Experience working and integrating with user attribution and marketing automation technologies
  • Experience with analytics technology that tracks and reports website and app traffic, user behavior, and visitor data
  • Experience with reporting tools like Tableau, Looker, etc.
THE ONX EXPERIENCE

onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.

While we move quickly, we're not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change.

Clear priorities and structure don't limit ownership - they make it possible. You'll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. You'll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way, you'll be supported with feedback, tools, and opportunities to grow your craft as you take on new challenges.
WHERE YOU CAN WORK

onX has created a thriving distributed workforce designed to foster connection, collaboration, and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula, MT and established virtual workforce Basecamps in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.
HOW YOU'LL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $200,000 and $249,000 upon hire. The pay range will vary based upon experience, skills, certifications, education, among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.
WHAT WE'RE OFFERING YOU
  • Competitive salaries, annual bonuses, equity, and opportunities for growth
  • Comprehensive health benefits, including a no-monthly-cost medical plan
  • Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
  • 401k matching at 100% for the first 3% you save and 50% from 3-5%
  • Company-wide outdoor adventures and amazing outdoor industry perks
  • Annual "Get Out, Get Active" funds to fuel your active lifestyle
  • Flexible time away package that includes PTO, STO, VTO, and paid holidays
PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at [redacted].

Position open until filled.

#LI-Remote

About onX

onX is a technology company that provides outdoor enthusiasts with digital maps and other tools to help them plan and navigate their adventures. The company's flagship product, the onX Hunt app, provides hunters with detailed maps of public and private land, as well as information on hunting regulations and landowner contact information. In addition to the onX Hunt app, the company also offers apps for hikers, anglers, and other outdoor enthusiasts. onX was founded in 2009 and is headquartered in Bozeman, Montana.
Learn more about onX
Size
300 employees
Industry

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