the job:amika is looking for a
Director, Field Sales + Education to lead a best-in-class field team as well as education + event initiatives to support amika's store growth in the retail channel. You will be responsible for developing and implementing education and event strategies for our North American retail partners: Ulta, Sephora US & Canada, Sephora @ Kohls and new future distribution. You will partner cross functionally (Sales, Social, PD, Trade Marketing) to align all retail facing initiatives and be the day-to-day contact.
salary: $150,000 + bonus
location: must be based in New York or California + have the right to work in the U.S.
what you'll do:Corporate Planning- Develop the field team strategy to exceed sell-through goals and build brand awareness
- Build out Education strategy with retailer-specific needs - by season, launch, and year
- Map out Education deliverables with resources needed to support retailer expectations
- Identify brand competitors within each retailer by key SKU/launch for a frame of reference when developing trainings
- Full ownership of Education and Field budget. Create, track, and optimize monthly budgets for all field and education needs
- Develop solution-oriented, forward-thinking programs to meet ever-changing business needs
Retailer Trainings- Develop training content & curriculum for retailers & field team support
- Lead Sephora and Ulta corporate trainings: New Store Opening guidelines, Ulta SDE's district trainings, Salon Brand Features
- Discover new ways to educate remotely via technology, including webinars, zoom, etc.
- Assist with tailoring assets for International and small specialty accounts
Team Development- Lead field team providing analytics and tools needed to reach and exceed sales targets
- Partner with account managers to build sales goals by door/region and field KPIs in alignment with total B&M forecast
- Deliver on company objectives by driving effective launch plans and tailored differentiation strategies across channels
- Plan store gratis, sampling, events, collateral and GWPs to support product priorities aligning with internal budget
- Continue to evolve field team career development by strengthening structured career paths, investing in skill-building initiatives, and fostering a culture of continuous learning and internal mobility
Event Direction- Own store-level & FSC event strategy
- Partner with cross-functional teams for large-scale events such as SMC, Sephoria, FLC + UBW
- Develop innovative Event & Training in a Box strategies, including collateral, gratis, TOAs
- Facilitate elevated events and trainings
must haves: - 7+ years of progressive experience in field sales, education, or brand management within the professional beauty, salon, or consumer packaged goods industry
- 3+ years in a leadership role, managing high-performing, geographically distributed field and/or education teams
- Proven track record of developing and executing strategic sales plans across multiple levels (store, regional, national) with measurable results
- Experience in budget management, forecasting and P&L oversight
- Deep knowledge of field team KPIs and how to track, manage, and optimize performance across field sales and education roles
- Strong understanding of retail dynamics
- Strong presentation and communication skills, with the ability to develop compelling sales tools, promotional materials, and brand messaging
- Excellent organizational and planning skills; able to lead multiple projects and priorities in a fast-paced environment
- Highly collaborative mindset with experience working cross-functionally (marketing, education, distribution)
- Willingness to travel 30-50% of the time to support team development, relationship building, and field execution
- Bachelor's degree in Business, Marketing, or related field (MBA a plus)
ready to apply?please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!
