About the Role
We're seeking a highly hands-on Director of Email & Lifecycle Marketing who lives and breathes newsletter strategy, deliverability, engagement, and monetization. This is a true player-coach role: you'll shape the strategy, but you'll also be in the work-building campaigns, solving problems, analyzing performance, testing, optimizing, and jumping in wherever needed, while leading a high-performing team.
You'll own a high-volume program of 40+ campaigns per week plus automated lifecycle journeys, partnering closely with internal marketing stakeholders, Ad Sales and Merchant teams-advising on best practices and turning sold inventory and placements into engaging, effective campaigns. As a strategic right hand to the VP of Global Marketing, you'll balance commercial performance with a great member experience while continuously pushing the program forward.
If you're a hands-on email leader who wants to take a strong, high-volume program and make it even better-sharper targeting, cleaner deliverability, and more value for members and partners alike-we'd love to meet you.
What You'll Do
Newsletter Excellence, Monetization, and Partner Performance
- Execute the newsletter program as a high-performing media channel, optimizing how sponsored placements and commissionable offers are delivered to drive strong, defensible performance for our partners while protecting the member experience.
- Serve as the email and newsletter expert to Ad Sales and the Merchant team, advising on inventory, placement, and campaign best practices and bringing data-backed recommendations that improve monetization to the teams responsible for what is sold and placed.
- Report program and placement performance credibly to partners and leadership, using defensible, trustworthy metrics.
- Own the execution and performance of every campaign, translating results into best-practice guidance and recommendations that help Ad Sales, Merchant, and Marketing teams improve outcomes over time.
- Propose and, once approved, execute the global (22-market) newsletter strategy and roadmap, balancing send volume and frequency with engagement and long-term list health. Translate the strategy into a market-by-market campaign and inventory calendar used cross-functionally by Ad Sales, the Merchant team, and Marketing.
Campaign Execution and Deliverability Excellence
- Oversee a full portfolio of concurrent campaigns-from planning through send and post-send analysis.
- Build, QA, schedule, and deploy newsletter and email campaigns in our ESP, personally and through your team.
- Manage dynamic, catalog-driven offer placement and per-segment/per-client targeting and suppression at scale.
- Develop mobile-first templates flexible enough to A/B test any element, refreshed quarterly on performance, best practices, and trends; run an ongoing testing program across offers, segmentation, timing, and creative.
- Own inbox placement, sender reputation, and deliverability across multiple sending domains and markets-IP/domain warm-up, authentication (SPF, DKIM, DMARC), list hygiene, audience data quality, and feedback loops-monitored with tools such as Validity/Everest, Google Postmaster Tools, and Microsoft SNDS.
- Serve as the internal expert on deliverability best practices and mailbox-provider requirements.
Engagement, Lifecycle, and Product Campaigns
- Balance commercial goals with a great member experience, delivering the right offer to the right member to drive discovery, clicks, and purchase activity.
- Own audience segmentation and personalization by market, client, and member behavior, matching messaging and placements to the right audiences with a focus on engagement and deliverability, while ensuring client settings are always respected.
- Design and run lifecycle and behavior-based journeys-activation, welcome, re-engagement, and win-back-to grow engagement and long-term value while reducing churn.
- Own a smaller but strategically important set of product marketing and go-to-market sends that grow adoption of BenefitHub's own products and verticals (e.g., home and auto insurance, the browser extension), in partnership with Marketing stakeholders.
Performance, Team, and Cross-Functional Leadership
- Define and track KPIs across performance, engagement, deliverability, and lifecycle-including weekly reporting on open rate, CTR, CTOR, and sender reputation-and lead regular performance updates to marketing leadership, the executive team, and the broader company on results, trends, and priorities, adjusting based on data.
- Ensure advertiser- and partner-facing metrics are accurate and defensible, with an awareness of non-human/invalid traffic (bots, scanners, prefetch) and its impact on reported performance, partnering with analytics to mitigate it.
- Lead, coach, and develop a growing team of email marketers and email marketing specialists responsible for executing our newsletter, email marketing, and journey programs.
- Oversee, own, and continuously improve the operating framework for intake, QA, approvals, and reporting for efficiency and clear cross-departmental communication.
- Manage vendor relationships (ESP, CDP, and deliverability tools) and act as a key stakeholder in ESP strategy, capabilities, and any platform evaluation or migration.
- Ensure compliance with email and privacy regulations across our markets (e.g., CAN-SPAM, CASL, GDPR), and own consent, subscription, and preference management.
What You Bring-Required
- 9+ years of hands-on email, CRM, or lifecycle marketing in a high-volume program, including monetizing a newsletter or email audience through sponsored placements and/or commissionable/affiliate revenue.
- Deep, hands-on expertise in email deliverability, compliance, and reputation management (IP/domain warmup, SPF/DKIM/DMARC, list hygiene, mailbox-provider relations).
- Hands-on mastery of a major enterprise ESP and CDP / marketing-automation stack-our current stack includes Iterable and Lytics-across segmentation, dynamic content, automation, lifecycle journeys, behavioral targeting, and reporting.
- Proven success managing and developing a high-performing team.
- Strong command of segmentation, personalization, automation workflows, triggered campaigns, and A/B testing methodologies.
- Advanced knowledge of marketing analytics, attribution modeling, and performance measurement, building KPIs and dashboards and translating performance data into insights for partners and executives-with the judgment to distinguish genuine engagement from invalid traffic.
- Bachelor's degree or equivalent practical experience.
What Sets You Apart-Preferred
- Background at an ecommerce, marketplace, perks/benefits, affiliate, deals, or media/ad-monetization company (e.g., PerkSpot, EBG / Perks at Work, LifeMart, Rakuten, Groupon, RetailMeNot, or similar).
- Understanding of the HR, benefits, and employee-engagement landscape.
- Experience with multi-tenant programs, product-marketing/GTM email, global multi-market programs, and evaluating or migrating ESPs.
Benefits include:
- Medical and Dental (employer pays 75% of monthly contributions)
- Telehealth (employer paid 100%)
- Vision insurance (employer pays 100% of monthly contributions)
- Domestic partner coverage for all insurance plans
- 100% employer-paid life insurance
- 401(k) retirement plan options, including employer contribution
- Generous paid time off (PTO)
- Generous sick time off (STO) program
- Generous paid paternity and maternity leave policies
- 11 holidays, including office closed the day after Thanksgiving
- Flexible spending account program
- Voluntary benefit programs (STD, LTD, life insurance, accident, cancer)
