Director, Ecommerce - Digital Shelf

Starcom Mediavest Group Germany Gmbh

$129K — $186K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years experience in Ecommerce, Digital Commerce, or Digital Shelf.
  • Bachelor's degree in advertising, marketing, or related field.
  • Experience in analyzing data and developing actionable recommendations.
  • Strong decision-making skills in agency and client settings.
  • Ability to engage and influence diverse audiences, both verbal and written.
  • Desire to work within a cross-functional, team-oriented environment.
  • Proactive, organized work ethic with a drive for improvement.

Responsibilities

  • Develop scalable strategic solutions for clients in Digital Shelf space.
  • Lead a team to strategize and optimize digital shelf content.
  • Conduct marketplace assessments and full-scale audits for clients.
  • Facilitate business reviews and educational programs for clients.
  • Drive emerging commerce capabilities like AI search optimization.
  • Evaluate and implement commerce technology platforms for optimization.
  • Manage projects to meet client budgets and P&L goals.
  • Identify growth opportunities through various assessments and workshops.

Benefits

  • Paid Family Care for parents and caregivers for 12 weeks or more.
  • Monetary assistance for Adoption, Surrogacy, and Fertility.
  • Paid time off including vacations, sick days, and volunteer days.
  • Tuition Assistance for continuing education.
  • Flexible working arrangements with a 'Work Your World' program.
  • Comprehensive wellness and employee assistance programs.
Full Job Description
Job Description

We're looking for a Director, Ecommerce- Digital Shelf to create impact and help our clients navigate the dynamic, fast-changing Ecommerce landscape. This role owns strategic client relationships, serving as the Ecommerce lead and trusted advisor responsible for driving client satisfaction, business growth, and long-term partnership success. This requires understanding emerging areas of Ecommerce and incorporating those insights into strategic recommendations across the Ecommerce ecosystem. This role will have 1-2 direct reports.

Candidates must reside within a commutable distance from our Chicago, Detroit, Minneapolis or New York office for a hybrid work schedule.

The Director will engage with clients as the strategic Digital Shelf lead on their business:

  • Develop customizable, yet scalable strategic solutions that position our agency as a best-in-class Digital Shelf partner for our clients.


  • Lead a team of functional experts to strategize, execute and measure solutions that are focused on ensuring digital shelf content effectiveness and end-to-end digital shelf support is optimized to enable a connected, seamless shopper experience for our clients' brands and products.


  • Core functions include marketplace assessments, full-scale audits, competitive insights, new product launch support, keyword research, SEO- and AEO-optimized copy development, evergreen and seasonal content development, product data management, and content health analysis.


  • Lead business reviews, and educational programs that elevate client knowledge and influence strategic investment decisions.


  • Lead emerging commerce capabilities including Agentic Commerce, AI visibility, AI search optimization, and governance frameworks that help brands win across AI-powered discovery environments.


  • Evaluate, implement, and maximize commerce technology partners and platforms including content optimization, syndication, analytics, AI visibility, and digital shelf measurement solutions.


  • Partner with cross-functional teams to drive catalog operations, syndication governance, product information management, and content health programs that improve discoverability, conversion, and operational efficiency across retailers.


  • Manage projects towards client budgets, internal billing expectations and P&L goals.


  • Identify and develop incremental growth opportunities through retailer assessments, AI/agentic commerce consulting, audits, workshops, operational optimization, and emerging commerce capabilities.


  • Provide ongoing thought leadership both internally and externally.


What you bring to us:

  • 8+ years experience in Ecommerce, Digital Commerce, Digital Shelf


  • Bachelor's degree in advertising, marketing, or related field


  • Demonstrated experience in analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations


  • Sound decision-making skills based in an agency and client setting leveraging industry knowledge


  • Ability to effectively engage and influence a variety of audiences; Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details


  • Desire and ability to work within a cross-functional, team-oriented environment


  • A strong work ethic that is proactive, collaborative, and highly organized


  • Passion for business and dissatisfaction with the status quo - always thinking of ways to improve and grow


Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

Compensation Range: USD $129,485.00 - USD $186,060.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/13/2026.

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