Full Job Description
Director, Earned Media Media Strategy - Agriculture (All U.S. Offices)
THE OPPORTUNITY
Global Prairie is seeking a seasoned media relations Director with deep expertise in agriculture or the life sciences for our Client Partnership team. This role is best-suited for an individual who excels in strategic thinking and effective deployment of comprehensive media relations and content strategies - with a focus in agriculture. As a Director in Client Partnership, you will play a critical role in shaping and executing impactful strategies across earned media, building relationships with key media partners, maintaining meaningful client relationships, and guiding a team towards successful outcomes. The ideal candidate is not only a seasoned media relations expert and adept executor but also a culture builder, known for their reliability, creativity, and ability to inspire and empower their team. If you are someone with a proven track record of growth, an ability to think creatively and strategically, and a passion for making a difference in the world through your work, we'd love meet you.
Strong candidates for this specific role will demonstrate:
- Strong relationship building with internal and external partners
- Understanding of the agriculture and/or life science media landscape
- Delivery of strong and measurable results for earned media campaigns
- Reliability
- Strategic thinking
- Culture-building
- Empowerment and encouragement of the team
ESSENTIAL FUNCTIONS AND QUALIFICATIONS
- Effectively manages and oversees earned media strategy and execution as a part of the overarching account strategy; working with a cross-functional team to ensure they are on strategy, on time, on budget and in alignment with client expectations
- Primary account point of contact for clients and partner agencies, with deep understanding of stakeholders' needs; navigates relationships for the mutual benefit of our clients and Global Prairie
- Builds strong network of media partners to ensure quality placements, visibility, and reputation for our clients across media publications
- Reviews and/or authors media releases, talking points and other media deliverables, as aligned with overarching media strategy
- Prepares and manages on-the-ground media support for events and tradeshows
- In partnership with cross-functional account leadership, takes accountability for all of an account's final strategic recommendations, deliverables and account outcomes
- Guides internal account teams through changes in direction, with an ability to reframe and/or pivot from a recommendation with strategic foresight and ease
- Authors and confidently presents account/project media strategy to clients, in partnership with cross-functional leads
- Reviews client-ready earned media deliverables from cross-functional team and provides actionable feedback and suggestions to arrive at a final product; ensures deliverable is in a client-ready state for senior account leadership to review, as needed
- Approves billing and project invoices for all assigned accounts
- Approves and takes accountability for account financial health, including invoicing, budgeting, forecasting, investing, write-offs, and staffing
- Maintains deep understanding of the macro industry with which a client account is associated for the benefit of offering best in class strategic consultation
- Keeps clients satisfied and confident in the support of our Global Prairie team
- Grows an account portfolio consisting of multiple client accounts through both organic growth and new business identification
- Maintains advanced knowledge of media relations and technology tools and best practices to identify new opportunities for organic growth
- Drives net new business efforts as requested by functional team leadership
- As staffing needs arise, fulfills the responsibilities and role of a Manager, while proactively seeking staffing solutions to appropriately delegate Manager-level work
Additionally, the ideal candidate meets these qualifications:
- 7+ years of experience
- Prior roles in public relations, media relations, marketing, communications, consulting or a related field
- Existing relationships with key players in agriculture-focused media a huge plus
- Experience and knowledge in agriculture and/or life science sectors, with a willingness and eagerness to learn new industries
- Depth of experience in media relations and earned media planning/strategy
- Willingness and availability to travel
The expected compensation range for this position is displayed in accordance with the Colorado Equal Pay for Equal Work Act. The final agreed upon compensation for the role will depend on a number of factors, including but not limited to: candidate's qualifications, skills, competencies and experiences and may fall outside the range shown. As a 'Best for the World' Benefit Corporation and Employee-Owned organization, Global Prairie offers a best-in-class total rewards package, which includes healthcare coverage, ESOP retirement plan, 401k matching, Health & Wellness stipends and a broad range of other benefits.
- Expected Compensation Range: $100,000 - $140,000
***Important Note: Global Prairie's People & Operations (talent management) team is based in our Kansas City, MO office, which is why you see Kansas City listed as the location for this posting. However, please be sure to indicate your office location preference when completing the application.
PHYSICAL DEMANDS & WORK CONDITIONS
The physical activity required of this position includes standing, walking, lifting, pulling, pushing, kneeling, reaching, stooping, talking, hearing and use of repetitive motion. Light work is required of this position, occasionally lifting or moving objects between 10-20 pounds. The visual acuity of this position requires the ability to operate a motor vehicle. This position will not be substantially exposed to adverse environmental conditions.