A little bit about our team:
Homemade / WMX is Warner Music Group’s merchandise and e-commerce services division, focused on helping artists connect with fans through merchandise, physical music, touring, vip ticketing, retail, licensing and direct-to-consumer experiences.
We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and marketing them to drive revenue and add value to our clients business. From artist stores and limited-edition vinyl to tour merchandise and global retail programs, we treat merch and physical products as meaningful extensions of an artist’s creative vision.
Homemade / WMX combines the global scale of Warner Music Group with an entrepreneurial, hands-on approach. We value collaboration, ownership, and curiosity, and we’re building a forward-thinking team that’s excited to evolve how artists reach and engage their audiences.
Your role:
The Director, E-Commerce Artist & Label Services, Homemade / WMX will be responsible for planning and executing direct-to-consumer marketing strategies for a portfolio of artists and campaigns, working closely with label marketing teams, WMX brand managers, and global marketing partners. This role serves as a strategic connector between labels and WMX, ensuring D2C initiatives are thoughtfully integrated into broader campaign plans while driving measurable growth across artist ecommerce and fan engagement.
Here you’ll get to:
- Partner closely with label marketing teams to align D2C strategies with album, tour, and broader artist campaigns
- Collaborate with WMX brand managers to develop and execute D2C marketing plans for assigned artists
- Work with global marketing teams to ensure consistency and scalability across regions
- Translate campaign goals into actionable D2C marketing tactics across email, SMS, paid media, and onsite promotions
- Coordinate timelines, messaging, and launches across internal teams including ecommerce, creative, and operations
- Monitor campaign performance and optimize in real time based on data and fan behavior
- Surface opportunities to expand D2C initiatives beyond core campaigns
About you:
- You are a collaborative marketing leader who thrives in cross-functional environments
- You understand the dynamics of label marketing and artist campaigns
- You are comfortable balancing multiple stakeholders and working across teams
- You are both strategic and execution-oriented
- You value clarity, organization, and follow-through
- 3-6 Years in a similar role
We’d love it if you also had:
- Experience partnering with label marketing or similarly matrixed organizations
- Ability to manage multiple campaigns and timelines simultaneously
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. #LI-Onsite
Salary Range: $90,000 to $120,000 Annually
Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
