Job Description:
The Director, Distribution Channel Marketing will lead the strategy, planning and optimization of advisor-focused marketing, channel enablement and advisor experience initiatives across our wealth and insurance businesses.
Reporting to the Assistant Vice-President, Distribution Channel Marketing, you will translate business and product priorities into integrated strategies that strengthen advisor engagement, product adoption, client acquisition and sales growth.
You will lead three people leaders and their teams, bringing together advisor marketing, channel strategy, learning, events and enablement capabilities. This role requires a collaborative leader who can align senior stakeholders, guide complex cross-functional initiatives and connect marketing investments to measurable business outcomes.
What will you do?
- Establish and lead an integrated advisor marketing and enablement strategy across wealth and insurance channels, creating a consistent advisor value proposition and experience.
- Translate business, distribution and product priorities into coordinated advisor engagement plans that support adoption, client acquisition, sales growth and advisor capability.
- Serve as a strategic partner to senior leaders across Distribution, Marketing, Product, Sales and Advisor Development, influencing priorities, resource allocation and business outcomes.
- Set the direction for advisor experience and enablement programs, including continuing education, webinars, conferences, events and scalable learning experiences.
- Provide strategic leadership and governance for integrated marketing plans, campaigns and advisor communications across wealth and insurance.
- Establish performance measures that connect marketing investments to advisor engagement, adoption, pipeline, sales impact and advisor satisfaction, and provide recommendations to senior leadership.
- Lead and coach three people leaders and their teams while overseeing budgets, resource allocation, operational performance and adherence to brand, legal, regulatory and governance requirements.
What do you need to succeed?
- 10 or more years of progressive experience in financial services marketing, distribution strategy, channel marketing, advisor enablement or sales enablement.
- Five or more years of people leadership experience, including experience leading people managers and their teams.
- Experience leading integrated marketing and enablement programs in wealth management, insurance, banking or another financial services environment.
- Experience developing advisor-facing growth, engagement or capability-building strategies and leading complex initiatives involving senior stakeholders and cross-functional teams.
- Knowledge of advisor distribution models, client acquisition and retention, sales enablement, advisor development, campaign strategy and performance measurement.
- Experience managing budgets and using data, insights and defined performance indicators to connect marketing investments with business outcomes.
- Ability to communicate recommendations to senior leaders, influence across organizational boundaries, align partners around shared priorities and lead through change.
- As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only as the incumbent will be responsible for creating and delivering training to employees and/or English and French-speaking clients across Canada or worldwide.
Assets
- Experience supporting both wealth and insurance businesses.
- Experience developing advisor conferences, continuing education programs, thought-leadership events or advisor learning initiatives.
- Exposure to distribution, wholesaling or field leadership organizations.
Reasons why you should join us under the sun
- Opportunities to own your career development through continuous learning, skill-building and coaching.
- A caring, supportive and inclusive culture.
- A collaborative and interactive team environment.
- Wellness programs that support mental, physical and financial health.
The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.
We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.
We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.
We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.
Salary Range:
130,000/130 000 - 180,000/180 000
Job Category:
Marketing
Posting End Date:
27/10/2026
