SummaryMapfre is seeking a Director, Digital Acquisition to own and elevate the end-to-end customer acquisition journey across our Personal Lines portfolio. This high-impact role is responsible for driving growth by optimizing every stage of the funnel- from lead generation through quote to bind- while balancing conversion performance, customer experience, and profitability.
You will shape the digital acquisition strategy by leveraging data, AI-powered insights, experimentation frameworks, and cross-functional leadership. This is a unique opportunity for a strategic, hands-on leader to transform how customers engage, quote, and purchase insurance in a dynamic, innovation-driven environment.
What You'll DoOwn & Transform the Acquisition Funnel- Lead the end-to-end acquisition funnel, including leads, quote experience, and bind conversion
- Define and execute a funnel optimization strategy aligned with growth and profitability objectives
- Leverage AI-driven insights and predictive analytics to uncover new conversion opportunities
- Establish and manage KPIs, performance metrics, and optimization frameworks
Reimagine the Quote Experience- Design and continuously improve a best-in-class digital quote experience
- Identify friction points and streamline the customer journey across touchpoints
- Use AI-powered personalization to tailor quote pathways and enhance user engagement
Drive Experimentation & Data-Led Decisions- Lead A/B testing and experimentation programs to continuously improve performance
- Utilize AI tools to accelerate testing cycles and predict outcomes
- Translate analytical insights into clear, prioritized actions that drive measurable impact
Advance AI & Analytics Capabilities- Champion the adoption of AI and machine learning solutions to enhance targeting, personalization, and funnel performance
- Partner with Data Science teams to deploy predictive models for conversion optimization and fraud detection
- Enable dynamic content optimization and advanced customer segmentation
- Ensure AI usage is responsible, ethical, and compliant within insurance regulatory standards
Collaborate Across the Business- Serve as a key integrator across Product, Pricing, IT, State Management, and Data & Analytics
- Ensure alignment with underwriting strategy, profitability goals, and digital transformation priorities
Protect the Funnel with Fraud & Risk Controls- Own and evolve the fraud prevention strategy across leads and quotes
- Implement AI-driven fraud detection tools and predictive risk models to safeguard business performance
Measure, Report & Optimize Performance- Develop and manage dashboards, reporting tools, and performance insights
- Monitor funnel health and deliver actionable insights to senior leadership
What You'll Bring- 7+ years of experience in insurance, digital acquisition, or funnel optimization
- Demonstrated success optimizing end-to-end customer acquisition journeys
- Experience leveraging AI, predictive analytics, or automation tools in a business context
- Strong understanding of insurance quoting processes and underwriting principles
- Deep experience with A/B testing, experimentation frameworks, and data-driven optimization
- Familiarity with AI/ML applications in marketing, digital experience, or conversion optimization
- Strategic thinker with the ability to translate vision into execution
- Proven ability to influence and align cross-functional stakeholders
- Strong analytical, problem-solving, and communication skills
- Passion for delivering customer-centric, innovative digital experiences
Pay Philosophy: The typical starting salary range for this role is determined by several factors including skills, experience, education, certifications, and location. Some roles at Mapfre are eligible for commission and/or bonus earnings, in addition to salary, calculated based upon factors set forth in the compensation plan for the role.
Salary Range $150,000 - $185,000
