8+ years in Digital Analytics, CRO, eCommerce, or related fields.
Proven track record in optimizing acquisition funnels and customer journeys.
Expertise in Adobe Analytics and digital reporting tools.
Strong background in A/B testing and experimentation methodologies.
Experience in building business cases and ROI models for decision-making.
Familiarity with agile development processes and cross-functional collaboration.
Advanced analytical skills to translate complex data into actionable insights.
Exceptional communication and stakeholder management abilities.
Responsibilities
Own the A/B testing and experimentation roadmap for digital channels.
Drive improvements in conversion, revenue, and engagement metrics.
Establish testing and measurement best practices across the organization.
Serve as the expert on digital analytics and customer behavior.
Develop insights to identify opportunities and emerging trends.
Manage Adobe Analytics strategy and provide real-time performance dashboards.
Collaborate with Product and Technology teams to define measurement plans.
Act as a trusted advisor, translating data into strategic recommendations.
Benefits
Opportunity to lead a high-impact team driving digital growth.
Access to advanced analytics tools and platforms.
Collaboration with cross-functional teams in a dynamic environment.
Influence strategic decisions at the executive level.
Professional development opportunities in digital optimization and analytics.
Full Job Description
Job Summary
The Director, Digital Insights & Optimization is responsible for leading a team that will drive digital growth through data-driven insights, experimentation, and conversion rate optimization (CRO) across the Optimum digital ecosystem. This leader owns website analytics, customer journey performance, testing strategy, and optimization efforts across acquisition and existing customer experiences.
The role serves as the central point of accountability for understanding website performance, identifying growth opportunities, quantifying business impact, and translating insights into actionable recommendations. Success requires deep expertise in digital analytics, experimentation platforms, conversion rate optimization, forecasting, and cross-functional collaboration across Product, Technology, Marketing, Merchandising, Data and Analytics and base management teams. This position reports to the Vice President of Digital Commerce and acts as a strategic partner to business, product, and technology leaders, ensuring decisions are informed by data and measurable business outcomes.
Responsibilities
Conversion Optimization & Experimentation
Own the A/B testing and experimentation roadmap across acquisition funnels, landing pages, checkout flows, and self-service journeys - from conversion rate optimization frameworks and prioritization through execution and results.
Drive measurable improvement in conversion, revenue, and engagement metrics based on customer behavior and expected ROI.
Set testing and measurement best practices across the Digital Commerce org.
Analytics & Insights Leadership
Serve as the organization's expert on digital analytics, customer behavior, and conversion funnel performance.
Develop proactive insights that identify opportunities, risks, and emerging trends across digital properties.
Own Adobe Analytics strategy and governance, including dashboards that give stakeholders real-time visibility into acquisition, conversion, retention, and feature performance.
Turn complex, multi-source data - including customer journey analytics - into clear, executive-ready insights and recommendations
Build measurement frameworks and automated alerting for new launches and website changes, so tracking issues and performance drops get caught early.
Establish standards for attribution, tracking, and reporting consistency across teams and Promote adoption of a data-driven culture across Digital Commerce and partner organizations.
Product Strategy & Feature Scoping
Partner closely with Product and Technology teams to define requirements and measurement plans for new initiatives.
Provide sizing, segmentation, and performance projections to inform prioritization decisions.
Build forecasts, business cases, and impact projections that inform roadmap prioritization and technology investment decisions.
Make sure analytics requirements are built into feature design during implementation
Cross-Functional Leadership
Act as a trusted advisor to Digital Commerce leadership, translating data into strategic recommendations.
Partner across Media, Merchandising, Product, Go-to-Market, Technology, and CX to align optimization work with commercial priorities.
Qualifications
8+ years of experience in Digital Analytics, Conversion Rate Optimization (CRO), Digital Product Analytics, eCommerce, or related disciplines.
