Career CategoryMarketing
Job DescriptionDirector, Cross Channel Engagement Lead (CCEL)What you will doLet's do this. Let's change the world. You're joining at a pivotal moment as Amgen transforms our end-to-end global commercial capabilities. This role is not only critical - it's evolving. You'll help shape how marketing tactics are planned, produced, and deployed across channels, working in close partnership with U.S. Brand teams and cross-functional partners.
As a key connector between brand strategy and execution, you'll drive more consistent, efficient, and impactful commercial delivery - while contributing to implementation of new processes, tools, and ways of working.
You will work cross-functionally with brand teams, agencies, AIN Cross Channel Engagement (CCE) Operations, and commercial capability owners to translate brand priorities into coordinated cross-channel execution and adoption of GCCI capabilities. The role coordinates discovery, onboarding, training readiness, ownership and handoffs, and progress tracking across assigned brands or workstreams. The CCEL surfaces dependencies and risks, helps resolve gaps in ownership, and escalates decisions that affect readiness, execution, or scale.
- Work closely with brand marketing teams, their vendors, and agencies to drive coordinated execution of customer capabilities in collaboration with GCCI Transformation teams, Media, Production, Channel Operations teams, and Business Analytics & Insights partners.
- Coordinate with brand teams, agencies, AIN channel operations, and other GCCI enterprise owners to align readiness and workflow handoffs across brands or workstreams. Clarify ownership, track deliverables and dependencies, and surface gaps to the appropriate owners.
- Lead weekly pod interactions across GCCI channel operations teams to uncover insights for optimization and expand capability utilization for brand benefit.
- Educate teams and drive usage of new self-service tools and centralized capabilities, enabling brand teams to efficiently find, reuse, create, and deploy content as technology evolves.
- Share channel-specific best practices and toolkits to enable brand team execution at scale.
- Support the development and implementation of cross-channel pilots or test-and-learns related to new formats, journeys, and automation.
- Maintain a concise view of onboarding progress, decisions, dependencies, risks, and opportunities to improve efficiency or capability adoption. Share timely updates with brand stakeholders, AIN CCE Ops, and brand leadership as appropriate. Capture lessons that can inform future onboarding and scale.
- Coordinate discovery with brand teams and agency partners to understand stakeholders, current workflows, access and training needs, planned work, open decisions, and risks. Translate findings into clear readiness actions and owners.
- Monitor the latest industry content innovations and recommended practices.
- Partner with decision science teams to deliver performance tracking and operational dashboards that assess execution quality, content utilization, and deployment efficiency.
- Connect marketing needs to the teams operating relevant content and channel workflows and platforms. Coordinate requirements and handoffs.
What we expect of youWe are all different, yet we all use our unique contributions to serve patients. The professional we seek is a collaborative leader with these qualifications.
Basic Qualifications: Doctorate degree and 4 years of marketing, content strategy, and/or engagement operations experience
OR
Master's degree and 7 years of marketing, content strategy, and/or engagement operations experience
OR
Bachelor's degree and 9 years of marketing, content strategy, and/or engagement operations experience
Preferred Qualifications: - 10+ years of experience in content operations, digital marketing, brand execution, or cross-channel engagement.
- Deep understanding of content deployment ecosystems, including CRM platforms, DAMs, tagging, and trafficking workflows.
- Experience coordinating onboarding, readiness, or adoption across teams in a matrixed environment.
- Experience facilitating training readiness and follow-up for new ways of working.
- Strong project and stakeholder management skills, with a record of successful cross-functional collaboration.
- Experience developing and optimizing executional playbooks, templates, and SOPs.
- Familiarity with content effectiveness and performance KPIs, including reuse, time to market, and audience engagement.
- Proven ability to translate strategy into action through detailed implementation plans.
- Strong analytical and organizational skills, with the ability to track executional performance and recommend improvements.
- Exceptional written and verbal communication skills, with the ability to influence across levels.
- Experience working with agencies, operations teams, and brand teams in matrixed environments.
- Comfortable navigating ambiguity and leading change in evolving marketing environments.
- Familiarity with life sciences or regulated industries.
What you can expect of usAs we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we'll support your journey every step of the way.
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.
In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.
Apply now and make a lasting impact with the Amgen team.
careers.amgen.comSalary Range195,880.80USD -265,015.20 USD
