About the Work- Strategic Leadership: Define, execute, and optimize customer lifecycle marketing strategies for iCasino (Hollywood, theScore Casino) and online Sportsbook (theScore Bet)
- Owner of Promo, CRM & Retention Strategy: Lead the development and management of automated, segmented, and personalized CRM initiatives to drive retention, loyalty, cross-sell (including retail), and reactivation of lapsed customers
- Omni-channel Management: Managing marketing communications across email, SMS, push, retail and paid channels
- Martech Stakeholder: work collaboratively with martech team for the goal of improved automation and technology enhancements to drive performance of the business, including all ad operations and external partners (Optimove)
- Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs
- Working closely with the marketing analytics team to build dynamic segmentation and and build monitor dashboards to track and optimize CRM channel performance
About You:- Bachelor's degree (B.A./B.S.) from an accredited four-year college or university
- 8+ years of experience in online gaming (iCasino/Sportsbook) lifecycle marketing; 5+ years in senior level leadership role at online gaming company
- Strong analytical capabilities to interpret data and track performance
- Proven managerial and critical thinking skills required
- Teamwork - ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations
- Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment
#LI-REMOTE
Base pay is one part of the Total Rewards that Penn Interactive provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Penn Interactive provides best-in-class benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life.
