The Director, Creative Journey & Branding is responsible for aligning Gartner C-Level Communities (GCC) with the broader conferences business model in delivering flawless execution of world-class experiences across a global portfolio. This leader will both shape and drive the integration of the GCC brand, experience, systems and processes, ensuring seamless delivery and continual improvement of the GCC experience at scale. They will shape operational strategies and oversee high-touch delivery to achieve exceptional results. The role will indirectly guide cross-functional teams and, over time, build and lead a direct team.
This role requires a visionary leader with a passion for brand application, customer experience and process improvement who can inspire teams, drive operational excellence, and foster a culture of innovation and accountability. The position offers an exciting opportunity for an individual who thrives in a fast-paced environment and is eager to make a significant impact on our conference experience.
What you will do:- Lead the creative journey for Gartner C-Level Communities with a focus on build, signage, branding elements and digital platforms.
- Elevate the look and feel of GCC events, collaborating with design, operations, and stakeholder teams to deliver exceptional attendee experiences.
- Align GCC initiatives with existing conference business processes, identifying gaps and opportunities for improvement.
- Lead the team with a creative vision, setting clear direction and inspiring innovative approaches to brand development and event experiences.
- Partner with creative agencies to conceptualize and deliver compelling brand narratives and memorable attendee experiences.
- Establish and champion a culture of creativity and continuous improvement, encouraging the team to push boundaries and elevate every aspect of our work.
- Develop and implement plans to resolve process, system, and operational inefficiencies, ensuring scalable and sustainable integration.
- Drive resource allocation and spend toward activities and deliverables that maximize attendee satisfaction, NPS, revenue, and retention.
- Champion customer experience, ensuring GCC events consistently deliver value and excellence.
- Build strong partnerships with internal stakeholders, vendors, and cross-functional teams to ensure alignment and successful execution.
- Develop and lead the experience strategy, operating framework and partnerships required for our conference delivery teams to drive flawless execution and world-class experiences
- Clearly understand and translate the needs of our audience to create elevated and innovative experiences which are meaningful to our customers. Evaluate local, regional and international market trends, vendors and high-touch hospitality experiences to ensure that our conferences remain best in class.
- Identify and leverage data-driven metrics to measure the success of projects and initiatives, creating a compelling storyline and presentation for senior leaders across the organization.
- Build trusted partnerships with team members and leaders across the organization, leveraging in office time to connect with stakeholders, learn from your peers and keep a pulse on priorities across the teams.
What you will need:- Bachelors degree with focus on project management and/or events management preferred
- 10+ years of experience in event management, project management, operations, or related fields.
- Proven expertise in project management, attention to detail, and change management.
- Demonstrated focus on customer experience and operational excellence.
- Experience leading cross-functional teams and indirect influence.
- Strong innovation, stakeholder engagement, and collaboration skills.
- Exceptional communication, process documentation, and information discovery abilities.
- Experience with process improvement methodologies (Lean, Agile, etc.) preferred.
- Experience overseeing complex operations or events
- Demonstrated ability to set creative and process strategy
- Experience of working in a complex multi layered environment with multiple stakeholders
- Ability to travel up to 20% of the time.
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Job Requisition ID:111280
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