Agency:PHd
Job Function:Creative
Job Subfunction: Creative Direction
Job Description:To be successful in this role, you need an understanding of how to establish brand connections through creative media leveraging culture, new media real-estate and big thinking.
You take a holistic view to drive smarter thinking that generates more interesting and richer territories for a brand to explore. You'll work in creative collaboration with all teams - including other members of the Content team, Client business leadership, Experience Strategy and Investment - to inspire and inform culturally led content and experiences.
Qualifications - Minimum 8 years' experience in branded content, integrated partnerships, or strategic partnership development
- Ability to think differently: creative and adaptive, entrepreneurial, independently minded; deeply immersed in cultural understanding and driven by a desire to know more of the world / to better understand people's motivations and behaviors in the shifting landscape
- Relentless pursuit of cultural zeitgeist and passion for all forms of entertainment
- Experience in concept development, production oversight, talent contracting/management, and foundational understanding of working with and managing media partners
- Exceptional project management skills, with ability to manage multiple work streams and multiple teams with strong quality control
- Ability to address challenges, work under pressure, follow-through and solve problems quickly in the face of challenges
- Ability to effectively and confidently communicate information in both verbal and written formats (Development of ideas, pitches, research and recaps, client presentations, etc.
- Experience implementing effective measurement models, synthesizing data to prove value and program success
- Can manage peer level clients with a successful track record in account management and client service
Responsibilities Strategic & Functional Team Lead: Define the vision for content experiences & entertainment initiatives on behalf of our clients; work with cross-functional teams to bring this vision to life
- Work hand-in-hand with the Experience Planning and Strategy teams to mine insights that will help establish deeper connections with consumers and that inform and inspire your big media thinking
- Actively build out opportunities that deliver on our clients' marketing and media objectives with networks, digital publishers, and more
- Develop sound recommendations to clients, with provocative insights, big ideas, cultural proof points and compelling tactics
- Understand and implement approved measurement models to justify investment and quantify results from programs
- Develop close relationships with media strategy and investment teams to align our team's content programs to broader strategic priorities
- Stay atop of content, storytelling and technology trends and how those impact the client business
- Support the Senior Director and Managing Executive Director with presentation materials, status updates, and ad hoc meetings to ensure successful communication with advertising and media clients and agency partners on a consistent basis
- Offer support to PHD Leadership on new business pitches and marketing collateral on an as-needed basis
Execution: Act as a content expert for clients, integrated agency teams, and partners to oversee the execution of multiple programs across the year
- Serve as the day-to-day point of contact and content expert for clients, integrated agency teams, and partners to execute multiple programs across a calendar year, from strategy to ideation to creative development to execution.
- Lead development and activation of multi-platform distribution plans for programs across digital, linear and social
- Develop and execute timelines, manage production schedules, adhere to deadlines, set up/organize internal/client meetings, and enforce ongoing team communication throughout program
- Ensure pre, during and post program measurement and optimization plans align to KPIs and are in place for each program
- Manage internal and external work streams and production process for assigned projects during the creative development phase; development phase will require help with producing written and visual materials such as brand briefs to share with partners, client recommendations, program overviews, and more
$90,000-$215,000
To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
