Job Title: Director Consumer Marketing Kevzara
About the Job:
Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.
Main Responsibilities
Brand Strategy & Lifecycle Leadership
Lead the development and evolution of the Kevzara US Consumer brand strategy, ensuring alignment with lifecycle management (LCM) priorities and long‑term brand ambition.
Translate clinical, market, and competitive insights into clear strategic choices and differentiated value propositions for Consumer audiences.
Partner closely with Medical, Market Access, Insights, Field Leadership, and Global teams to ensure strategic cohesion and executional excellence.
Innovation, Digital, Analytics & AI Enablement
Drive the adoption of innovative Consumer engagement models, including advanced digital, omnichannel, analytics, and AI‑enabled strategies.
Champion experimentation and test‑and‑learn approaches to accelerate learning cycles and unlock new growth opportunities.
Collaborate with data science, digital excellence, and technology partners to embed predictive analytics, personalization, and automation into Consumer marketing.
Cross‑Functional & Matrix Leadership
Influence and align cross‑functional partners around strategic priorities, investment decisions, and performance expectations.
Serve as a senior thought partner to brand leadership, field teams, and executive stakeholders.
Lead without authority, modeling enterprise mindset, collaboration, and strategic clarity.
Financial Accountability & Performance Optimization
Own investment prioritization across Consumer marketing initiatives, ensuring resources are allocated to the highest‑value opportunities.
Establish and uphold rigorous ROI/BOI discipline, leveraging analytics to optimize performance and inform future investment decisions.
Partner with Finance and Insights to develop forecasting assumptions, scenario plans, and performance dashboards.
About You:
5+ years of progressive experience in biopharma marketing, commercial strategy, or related fields.
Demonstrated success leading US Consumer brand strategy, preferably across multiple lifecycle stages.
Strong expertise in digital marketing, omnichannel engagement, analytics, and emerging AI applications in commercial settings.
Proven ability to lead in a matrix environment, influence senior stakeholders, and drive alignment without direct authority.
Exceptional strategic thinking, communication, and decision‑making skills.
Experience managing or stewarding significant budgets with a track record of ROI‑driven optimization.
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
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