Director, Consumer Digital Experience

We are seeking a Director, Consumer Digital Experience to join the Credit Acceptance marketing team, reporting to the VP of Marketing. Credit Acceptance helps people with credit challenges buy a vehicle and build a stronger financial future. This leader owns the vision for the consumer digital experience across every surface and every stage of that journey — our website, mobile app and web portal — from the first moment someone wonders whether a car is possible, through the purchase, and across the life of the loan. This is where our emerging consumer value proposition will live. The Digital Vehicle Marketplace — giving consumers the ability to shop for and purchase a vehicle online from a Credit Acceptance dealer — is the future of the company, and it will be delivered through these surfaces. This role owns all of them: the website, the app, the portal and payments, the experience standard that holds them together, and a single prioritized roadmap that decides what gets built and when. This leader is expected to define the destination state for the consumer digital experience — what it should become over the next several years — and then sequence the work that gets us there. The leaders of Consumer Acquisition and Customer Loyalty & Retention are this role’s closest partners: they bring the business opportunity and the target, and this role is accountable for the experience that delivers it. Success requires someone who moves fluidly between long-range vision and shipping product, and who makes prioritization decisions transparently when demand exceeds capacity. Outcomes and Activities: - This position will work from home; occasional planned travel to our Southfield, Michigan office may be required. However, this position is permitted to work at our Southfield, Michigan office if requested by the team member. - Define the destination state for the consumer digital experience and the multi-year path to reach it, and own a single prioritized roadmap across website, mobile app, web portal and payments — directly accountable for digital engagement, collection rate and cost to serve. - Set and enforce the experience standard across surfaces so the website, app and portal work as one brand to the customer, regardless of how we are organized internally. - Partner with Consumer Acquisition and Customer Loyalty & Retention to translate business opportunities into digital experiences, and sequence competing roadmap demand on value and capacity while making the tradeoffs explicit. - Own the website experience that earns the purchase — conversion rate optimization, prequalification, dealer finder and marketplace surfaces, lead capture and dealer matching. - Own the app and portal experience that owns the relationship — self-service, benefits delivery, progress and next-loan re-entry, and the work with Servicing to reduce assisted contacts. - Own end-to-end digital payments — the payment methods and channels we offer, how payments are processed, retried and recovered, governance and compliance, and the processor, card network and financial institution relationships behind them. - Build the shared foundations the roadmap depends on — one login and customer profile across surfaces, notifications, personalization and marketing technology integration — in partnership with Engineering. - Define the success measure and expected value for each initiative with the business owner, own the release date and build plan, and hold the team to measured movement rather than delivery milestones. - Build, lead and develop a high-performing product, design and digital team across payments, app and portal, website and experience design. - Other duties as assigned. Knowledge and Skills: - Digital Product Leadership: Proven ownership of consumer-facing web and mobile product surfaces — able to define a multi-year destination and break it into work that ships, without losing the through-line. - Payments & Self-Service: Working command of digital payment methods and processing, servicing workflows, vendor and processor management, and the economics of reducing assisted contacts. - Conversion & Experimentation: Fluent in funnel instrumentation, testing and conversion rate optimization; sets the test agenda and ships winners rather than debating opinions. - Prioritization Under Constraint: Able to weigh competing demand from multiple internal partners with a transparent, value-based method, and to hold a sequence once it is set. - Quantitative & Insights-Driven: Comfortable with napkin math and sizing opportunities, and draws sharp, metrics-driven implications from qualitative and quantitative data alike. - Executive Communication: Confident, polished communicator able to present and influence at the executive level. - Cross-Functional Collaboration: Builds strong partnerships across marketing, product, engineering, servicing, analytics and compliance to deliver shared outcomes. - Team Leadership: Builds and develops a high-performing team across more than one product surface, with genuine commitment to treating customers well. Requirements: - Bachelor’s degree in Marketing, Business, Product Management, or a related field, or equivalent experience. - 10+ years of experience in digital product, digital customer experience, or ecommerce, with at least 5 years in a leadership role. - Proven track record owning consumer-facing website and mobile app experiences and the business outcomes they drive. - Experience leading product managers and designers across more than one product surface. - Experience owning or heavily influencing budget/investment decisions for a function or program area. - Experience running an experimentation program and using quantitative and qualitative data to inform strategy and measure impact. - Experience managing engineering, design and vendor partners to deliver a roadmap on a committed cadence. - Demonstrated experience presenting to and influencing senior/executive audiences. - Excellent written and verbal communication skills. Preferred: - MBA or other advanced degree. - Experience in financial services, fintech, or subprime/near-prime lending. - Experience with digital payments, billing or account servicing platforms. - Experience with marketplace, ecommerce or vehicle retailing experiences. - Experience with AI-assisted service experiences and the containment economics behind them. Targeted Compensation: $229,500 - $267,750 base salary + annual bonus plan. This position is not currently open to individuals who require sponsorship now or in the future to work legally for Credit Acceptance, such as H-1b / H-4 or F-1 OPT visa holders. #LI-Remote #zip Benefits - Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to Work Expectations: - Remain compliant with our policies processes and legal guidelines - All other duties as assigned - Attendance as required by department Advice! We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term. If you are actively looking or starting to explore new opportunities, send us your application! P.S. We have great details around our stats, success, history and more. We’re proud of our culture and are happy to share why – let’s talk!