5+ years in management consulting, brand strategy, or custom market research
Bachelor's degree in marketing, social science, mathematics, or related field; Master's preferred
Proven experience in custom research and analytics
Excellent verbal and written communication skills
Strong project and time management abilities
Proficient in Microsoft Office and familiar with analytical tools like SPSS
Interest in mentoring junior team members
Responsibilities
Manage and deliver high-impact brand strategy consulting projects
Engage with clients to understand their context and challenges
Develop project workplans and oversee daily activities
Lead the creation of consulting deliverables and presentations
Conduct data analysis and synthesize insights for actionable recommendations
Facilitate client conversations and decision-making processes
Proactively identify and resolve project issues
Benefits
Comprehensive medical coverage
Health Savings Account/FSA options
Dental and vision benefits
Wellness program
401k with matching contributions
Tuition reimbursement and commuter benefits
Unlimited PTO
Full Job Description
About the role:
Job Title: Director - for Kantar Consulting Team
Job Location: New York City, Boston, or Chicago
Primary Objective
Profitably grow the business by managing and delivering high-quality/high-impact brand strategy and consulting solutions in a dynamic, collaborative environment.
Hone your client relationship and consulting skills to establish yourself as a trusted and strategic advisor to existing and new clients
Scope of Role
Manage delivery of a variety of consulting projects such as brand strategy, market structures, consumer & demand segmentations, brand valuations, brand portfolio strategy, brand architecture, brand purpose, organizational performance, front end innovation, commerce strategy etc.
Assist senior team members with design of custom approaches to address client questions; engage with the client to properly understand client context and challenges and ensure we achieve project objectives
Function as the main point of contact for clients
Develop overall project workplan to deliver on scope; oversee day-to-day management of all project-related activities and maintain progress against workplan
Lead development of consulting solution deliverables (e.g., questionnaire, sample design, analytic plan, reporting)
Responsible for overseeing the team on execution of project tasks; ensuring outputs are meaningful and actionable for clients
Conduct data analysis, synthesizes data from multiple sources, displays critical and analytical thinking skills
Take an active role in storytelling by identifying and bringing together compelling insights from the research and translating learnings into "so what" recommendations and next steps for clients
Package deliverables and presentations to ensure they are clear, relevant and impactful - use vast knowledge of account / industry to logic check deliverables
Keep project leadership apprised of progress and thoughtfully solicit input to ensure available expertise is fully leveraged
Lead project related client conversations, facilitate decision making and translate decisions into clear next steps for the team
Starting to lead client presentations and facilitate client workshops
Proactively identify and solve project issues as they arise
Ensure a high level of accuracy in all stages of the project, help the team optimize efficiency of delivery without sacrifice of quality
Help build successful project teams, mentoring and supporting junior team members
Responsible for staff utilization and financial management of projects
Demonstrate a high-level understanding of Kantar data sources, tools, and practice areas, and follow the latest developments.
Exhibit good critical and analytical thinking skills, actively share ideas and point of view
Support senior leadership in identifying and securing new client opportunities, development of proposals and winning work
Work closely with senior partners to design proposals and pitch solutions for client marketing problems. Actively look for opportunities to apply all Kantar solutions in service of our clients.
Provide feedback across the team (managing up and down) where opportunities to improve exist
Take ownership of building your own skills through training and asking questions
Challenge the status quo, look for opportunities to improve, automate, streamline processes - including incorporating the use of AI to improve efficiency and work processes.
Demonstrate curiosity and a commitment to building an understanding of our capabilities, solutions, data sources and analytic methods.
Proactively build relationships with consulting colleagues to receive support and feedback
Understand our culture and how to take an active role on the team (e.g., attending/participating in ERG/Social Community meetings/activities/training
Essential Knowledge & Experience
5+ years of professional experience in similar capacity - Management consulting, brand strategy consulting, or custom market research experience preferred with exposure to quantitative methodologies
Strong academic background: Bachelor's degree (preferred major or concentration in marketing / market research, social science, mathematics or other analytic fields), Masters preferred
Proven experience performing custom research / analytics / consulting for multiple strategic research or consulting projects; experience presenting insights and recommendation to clients
Excellent communication skills (verbal and written) with ability to use logical reasoning and problem solving
Demonstrates ownership, a can-do attitude and experience managing complexity and challenging situations
Is curious and driven, proactive mindset, takes initiative to work independently and within a team
Strong project and time management experience, organized while delivering against multiple/competing deadlines
Proficient computer skills in Microsoft office tools and ability to master other needed business tools (e.g., SPSS, Survey Reporter, data management / cross tab tools and other proprietary tools)
Experience with AI tools and openness to exploring more ways to incorporate AI into our work and processes
Strong business acumen; brand savvy
Interest in mentoring and fostering junior team members
Essential Skills & Capabilities
Managerial Skills
Plans complex engagement / job planning
Excellent project management skills
Motivates / leads individuals and teams, stewards team culture
Communication
Clear and effective written and verbal communication skills
Confidently delivers messages and exemplifies Kantar values
Technical / Analytical
Command of marketing research methods, tools, and science
Provides technical and analytical leadership for maximum client impact
Ability to master business tools
Interest / intellectual curiosity in learning the various Kantar solutions
salary range $140-150k
Kantar Benefits
We provide a comprehensive, highly competitive benefits package, including
Medical plans with comprehensive, affordable coverage for a range of health services
Health Savings Account/FSA
Dental, Vision and benefits to cover unique healthcare needs
Wellness Program
401k with match
Tuition Reimbursement, Commuter benefits
Unlimited PTO
Location New York, World Trade CenterUnited States of America
Kantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
About Kantar
Kantar is a data, insights and consulting company. It is the world's largest market research company, with offices in 100 countries. Kantar's services include brand research, advertising effectiveness, media research, and public opinion polls. The company was founded in 1992 as the Market Research, Consultancy and Investment Group and was renamed Kantar in 2008. Kantar is part of WPP, a British multinational advertising and public relations company. In 2019, Kantar was sold to Bain Capital for $4 billion.
