The Director, Commerce Marketing & Retail Media Execution is responsible for leading SC Johnson's commerce marketing and retail media capability across North America customers and channels. The role translates brand and business priorities into customer and channel-specific activation strategies that drive shopper engagement, conversion, profitable growth and market share across physical and digital commerce.
The Director works cross-functionally with Brand Marketing, Integrated Media & Investment, Sales, Customer Marketing, CIBA, Finance and agency partners to connect national brand strategy with retailer and channel activation. This role leads customer/channel commerce planning, retail media strategy and investment recommendations, shopper conversion strategy, and the development of consistent ways of working across priority retailers and channels.
The Director is a key member of the North America Integrated Media & Commerce organization and serves as the functional leader for Commerce Marketing. The role leads a team aligned to Walmart, Target, Grocery, Club, Value & Drug, and Last Mile/Emerging Commerce, and reports to the Executive Director, Integrated Media & Commerce.
Essential Duties and Responsibilities:
Lead Commerce Marketing and Retail Media Strategy Across Customers and Channels:
- Develop and lead SC Johnson's commerce marketing and retail media strategy across customers and channels.
- Translate brand growth priorities into shopper and retailer-specific activation strategies across digital and physical commerce.
- Build differentiated customer and channel strategies based on shopper behavior, retailer capabilities, category dynamics and commercial opportunity.
- Establish clear roles for retail media, in-store activation, retailer digital platforms and emerging commerce within the total marketing plan.
- Partner with Sales and Customer Marketing to integrate commerce marketing into customer plans and Joint Business Planning while Sales retains ownership of the customer relationship.
- Identify emerging commerce capabilities, platforms, retailer partnerships and test-and-learn opportunities that can create incremental growth or competitive advantage.
- Ensure activation planning considers assortment, availability, promotion, innovation and digital shelf readiness required to convert demand.
Integrate Brand, Media and Commerce Planning to Improve Investment Productivity:
- Partner with BU Integrated Media & Commerce Leads to translate business and brand priorities into integrated activation plans.
- Partner with Integrated Media & Investment to recommend the appropriate role and level of retail media within the total media mix, including national versus retail investment tradeoffs.
- Bring customer, channel and shopper opportunities into annual and in-year investment planning rather than treating retail media as a separate funding stream.
- Evaluate retailer/JBP media opportunities against expected incrementality, strategic fit and alternative uses of the same investment; recommend when to engage, reshape or decline.
- Partner with CIBA, Media & Commerce Effectiveness and Finance to improve measurement of incrementality, marginal return, conversion and profitable business impact.
- Lead the team in making clear recommendations to scale, change, stop or shift investment based on performance and business opportunity.
Serve as Internal Expert and Thought Leader on Retail Media and Commerce Capabilities:
- Serve as the internal functional expert on retailer media networks, retailer audiences, onsite/offsite media, search, shopper media and closed-loop measurement.
- Consult with senior Marketing and Sales leadership on new and emerging capabilities within the rapidly evolving retail media and commerce landscape.
- Establish planning principles, investment standards and best practices across retailer media networks while recognizing differences in retailer capability and data maturity.
- Lead strategic engagement with retailer media organizations in partnership with Sales, Integrated Media and agency partners.
- Set clear strategic direction and performance expectations for agency partners; SC Johnson retains ownership of strategy, investment choices and customer/channel priorities.
- Proactively share learnings, beta opportunities and scalable best practices across Business Units, Sales teams and the broader Integrated Media & Commerce organization.
Build the Future Commerce Operating Model and Organizational Capability:
- Partner with AI, Automation & Media Operations to identify repeatable commerce and retail media workflows that can be standardized, automated or transitioned from agency execution to SC Johnson-owned capabilities.
- Build a high-performing Commerce Marketing team with deep customer/channel expertise, strong commercial judgment, media fluency and the ability to operate as strategic business partners rather than execution coordinators.
Required Skills / Experience / Competencies:
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- Bachelor's degree in related field and 10+ years of Commercial, Marketing, Shopper Marketing, Ecommerce, Retail Media or related experience
- Prior experience leading teams and developing talent
Preferred Skills / Experience / Competencies:
- Advanced degree; MBA preferred
- Prior experience across Brand Marketing, Shopper/Commerce Marketing, Ecommerce, Sales or Integrated Media
- Prior experience in the North America CPG/FMCG market
- Prior experience managing significant marketing, shopper or media budgets / plans
- Strong understanding of retail media networks, shopper marketing, customer planning and omnichannel commerce
- Ability to translate brand and business strategies into customer/channel activation plans that drive revenue, share, conversion and profitable growth
- Knowledge of core commercial processes including Sales/Distribution, Customer Planning, JBP, Financial Reporting and Integrated Commercial Planning
- Ability to influence senior stakeholders across Marketing, Sales, Finance, Insights, agencies and retailers
- Strong commercial judgment and ability to evaluate investment tradeoffs using incrementality, marginal return and business impact
- Demonstrates resiliency, agility and comfort operating in ambiguity while building new capabilities
- Responsible for attracting, developing and retaining high-performing Commerce Marketing talent
- Coach and mentor team members to build deep customer/channel expertise while maintaining an enterprise and brand-building perspective
- Own individual development, succession planning and career pathways for future Commerce, Marketing and Commercial leaders
- Provide clear, concise and actionable recommendations to senior leadership on commerce opportunities, investment choices and performance
- Create transparency across Brand, Sales and Media on customer/channel priorities, retailer opportunities and investment decisions
Job Requirements:
- Full-time position
- Remote work is available once a week for eligible employees
- This role is eligible for domestic relocation
