Summary
The Director of Category Management and Commercialization will be a strategic, analytically driven contributor who owns category management and commercialization support across our retail business. This role is the connective force between data and decision-making, translating market insights, pricing dynamics, and shopper behavior into winning strategies that drive business growth.
Responsibilities
Category Management
Own the category management function for Daily Harvest, ensuring we make strategic decisions around our products and that we show up as a valued category partner to our retailers.
• Build and maintain robust sales and category reporting and performance measurement materials and routines
• Develop actionable insights from syndicated data and retailer-specific POS data to inform business and retailer strategy
• Serve as the internal category expert, identifying white space, competitive pressures, and trend-driven opportunities
• Leverage syndicated and retailer platforms to identify actionable insights around shopper demos and purchasing behavior
• Partner with the cross-functional Daily Harvest team to identify and build the innovation story: how new products fit within the category context and drive incremental growth for the retailer
• Partner with cross-functional team, data providers and insights platforms to drive custom research and insights studies
Sales Planning & Customer Presentations:
• Be the analytical engine behind winning customer presentations, turning data into compelling selling stories
• Build best-in-class retailer presentations, making the case for Daily Harvest with data and insights, and clear stewardship of Daily Harvest's brand differentiators
• Partner with the Sales team to understand each retailer's priorities and tailor materials to their specific KPIs and retailer priorities
• Create repeatable sales planning tools and templates that improve the team's efficiency and consistency across customer touchpoints
Commercialization and GTM Support:
• Own assortment strategy, recommending the right product mix by retailer and channel to maximize performance and minimize cannibalization
• Pricing, trade & Promotion:
o Conduct price and pack architecture analysis across channels and customers, identifying optimal pack sizes and price points
o Analyze competitive pricing and shelf dynamics to inform positioning recommendations and flag risks to the business
o Lead price elasticity analysis and drive pricing architecture frameworks and recommendations
o Support the analysis of trade promotion effectiveness across accounts and programs, evaluating ROI, volume lift, and efficiency to inform future investment decisions
o Support the development of promotional pricing strategy by customer and channel
• Shopper Marketing:
o Partner with Brand Director and lead shopper marketing program strategy and oversight, developing programs that convert shoppers into DH buyers
o Complement the retail media team's efforts with shopper marketing strategies that work across the full path to purchase (this role does not manage retail media directly)
Requirements
The salary range for this full-time position is $180,000.00 - $185,000.00 , + bonus + equity + benefits. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off.
