Job DescriptionWhat You'll Do
60% - Strategic Planning & Leadership - Guide the team in translating client goals into strategic media solutions that grow our client's brands and ensure strategic consistency across all elements of plan development and implementation, heavily focusing on performance-based media & analytics driven approach to client success
- Collaborate with the VP on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, and media partners
- Ensure team is following internal and external processes and cadences for streamlined and timely workflow
- Oversee final reporting analysis of campaigns alongside other internal teams, ensuring data is accurate, presenting findings to client
- Apply and leverage attribution models functionalities and benefits to build media recommendations and optimize future campaigns
- Oversee development of strategic framework for quarterly plans, participate in team presentations
- Lead the team's understanding of client's business and uncovering of motivations/needs
- Seek innovative media solutions to deliver on clients' goals and evaluate current health of client business via analysis of relevant business metrics (ROI, A/S)
- With support from senior leadership, oversee the day-to-day operations of the Business Solutions Team to ensure consistent and high-quality client deliverables
- Ensure strategic alignment across all channels and teams, to ensure a fully integrated approach
20% - Client Relationship Development - Advance client relationship by maintaining positive rapport and championing trust
- Communicate and build relationships with senior level clients
- Tap into Horizon Next resources/tools and collaborate with partner and creative agencies to offer clients holistic business solutions
- Ensure team is anticipating client requests, guide team in troubleshooting and problem solving with internal resources to proactively provide solutions
- Act as client's "go-to", serving as a trusted and consistent voice in meetings and providing POVs
- Manage client expectations around timelines and deliverables, adjusting and reprioritizing as needed
20% - Team Management & Supervision - Provide ongoing, real-time, performance feedback to ensure continued team growth
- Guide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn new skills
- Ensure team members have training and support needed to achieve development goals
- Conduct junior team members' performance reviews, coaching to maximize success
- Active role in conversations around staffing needs
- Promote the work of both junior and senior team members, set a positive team environment
- Participate in the interview process for junior team members
Who You Are
- A strong writer, presenter and communicator
- A strong team leader with people management skills
- Comfortable providing and receiving constructive feedback and opportunities for growth
- Confident in navigating conversations with senior leadership internally and externally
- A problem solver with the ability to develop creative solutions
- Nimble and flexible with ability to succeed in a fast-paced environment
- Proficient with marketing principles, problem solving, data and analytics
- Well versed in communicating with and presenting to clients regularly
- Able to work well under pressure, driving success in deadline driven environments
- A supporter of and advocate for diversity, equity and inclusion
Preferred Skills & Experience
- Minimum 7+ years of experience in media planning and strategy
- Thorough understanding of advanced analytics and performance media
- Strong leadership skills and experience developing media professionals, ability to manage a team
- Experience in a client relationship management role
- Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources
Certificates, Licenses and Registrations
This role does not require certificates, licenses or registrations
Physical Activity and Work Environment
This role does not require any physical activity
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Salary Range$140,000.00 - $165,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
