The LEGO Group

Director, Business Lead, Commerce, Our LEGO® Agency 

The LEGO Group$169K — $253K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of agency leadership experience, particularly in commerce and retail
  • Proven ability to nurture and lead diverse teams
  • Demonstrated maturity in building relationships with senior stakeholders
  • Exceptional presentation and communication skills
  • Strong collaborative skills across global agency networks
  • Experience in improving agency operations and structures
  • Willingness to travel internationally as needed

Responsibilities

  • Guide agency teams through complex stakeholder interactions
  • Build strong, trust-based relationships with marketing partners
  • Develop a deep understanding of commerce ecosystems and regional business priorities
  • Oversee agency budget and capacity planning to adapt to business needs
  • Train and nurture the Business Partner team while promoting company culture
  • Provide calm, enthusiastic leadership regardless of challenges
  • Drive enhancements in retail experiences across digital and physical channels

Benefits

  • Enhanced family care leave options
  • Life and disability insurance coverage
  • Access to wellbeing programs and Headspace App
  • Generous colleague discount from day one
  • Eligibility for a performance-based bonus
  • Hybrid work policy allowing for flexibility in workplace location
Full Job Description

Job Description

Are you a strategic business leader looking for your next career challenge?

We’relooking for a seasonedglobalbusiness leader to lead ouraccount teamwithin Our LEGO® Agency (OLA), Commerce.

This is aDirector-level role for someone with an advertising,marketingor digitalagency background at a senior leadership level. If you have strong peopleleadership experience and senior-level agency experiencewith a focus on commerce and retailthen this could be the role for you.

You’lllead a small team of Business Partners— our account leads who work with our partners at the LEGO Group— and who take responsibility for and champion the delivery of high-quality creative and experience work, always thinking about the value we bring as an in-house agency.

You will do this through a tireless passion for the LEGO brand, effective team leadership,and bymeeting our marketing partners’ needs while helping address their business challenges.

Reporting into the VP,OLALEGO Commerce, you’ll be a key part of the leadership team and help ensure we have amazing relationships and optimal operational set-up, working alongside a leadership team responsible for creating the conditions where high-quality thinking, great creative campaign & experiences, and our people can flourish.

Core Responsibilities

  • As a natural navigator with experience in complex stakeholder landscapes, you will help guide agency teams through the complexity of working with multiple partners across the LEGO Group.You’ll read the signals of the business and ensure OLA Commerce is able to respond with agility.

  • True partnership is about trust. As a leader of Business Partners, you will build strong relationships based on mutual respect, commercialunderstandingand a clear view of the difference between what a marketing partner wants and what they need.

  • You’lldevelop a deep understanding of the full commerce ecosystem including partnering with our LEGO Retail, Trade ShopperMarketingand In-market partners— their regions, their business priorities, their challenges and the environments in which they need to deliver.

  • On the operational side, you will help us develop the best agency set-up to respond to the evolving needs and ambitions of the business, including overseeing agency budget and capacity planning.

  • You will define,trainand nurture the Business Partner team, championing the LEGO Group People Promise through your leadership style.

  • You’llbring a calming influence, with enthusiasm and energy regardless of what is going on around you, keeping a cool head while helping others do the same.

  • All this with a deep passion for the power of commerce and elevating our retail experiences both digitally and in-store.

Play your part in our team succeeding

This is an opportunity to join theOLA Commerce & Digital teamas Director, Business Lead, playing a pivotal role in how the LEGO Group shows up across eCommerce, digitalchannelsand shopper touchpoints globally, with a focus on our LEGO Retail andthird-party retailers.

You’lllead multi-market briefs across a wide range of digital and commerce-driven channels, partner closely with teams across the business, and help orchestrate standout creative work.

We’reonly as strong as the team dynamicwe create. We work closely together, supporting and inspiring each other and, importantly, having fun along the way. We’reexcited by the opportunity to bring in someone with a fresh perspective who can help strengthen the OLA Commerce & Digital team and add to the widerOur LEGO® Agency community.

“I joined the LEGO Group a year ago, and Icouldn’tbe loving it more. These roles don’t come up very often, so this is a great opportunity for someone who is hungry to learn and get stuck in. There is an open and respectful culture, a deep ambition for the work, and a real passion for the role of play in developing the builders of tomorrow — it doesn’t get better than that!”

Do youhavewhat it takes?

  • You will bring significant agencyleadership experience, either from an external agency or in-house agency environmentwith a focus on commerce and retail experiences.

  • You’llbe a proven people leader with a nurturing, inclusive approach, bringing positivity, energyand determination.

  • You’llshow strong business maturity, building trusted relationships with keystakeholdersand bringing the gravitas needed to influence atsenior levels.

  • You’llbe an outstanding presenter of work, with strong communicationand influencing skills.

  • As part of a global agency network,you’llbe an excellent cross-agency collaborator, helping build bridges across regional hubs and the global team.

  • You’llbring demonstrable experience improving agency operations, ways of working, processesand team structures.

  • You’llbe able to travel internationally when required. As part of a global agency, teamwork,collaborationand networking will be fundamental to your day-to-day work.

Compensation

The salary for this position has a range of $169,031.00 - $253,547.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

About The LEGO Group

The LEGO Group is a Danish toy production company based in Billund. It is best known for the manufacture of Lego-brand toys, consisting mostly of interlocking plastic bricks. The LEGO Group has also built several amusement parks around the world, each known as Legoland, and operates several retail stores. The company was founded on 10 August 1932 by Ole Kirk Christiansen. The word 'lego' is derived from the Danish words 'leg godt', meaning 'play well'. The LEGO Group's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. LEGO pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots.
Learn more about The LEGO Group
Size
18,900 employees
Industry
Founded
1932

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