Job TItle: Director, Brand Engagement: Advocacy & Influence - Ralph Lauren and Azzaro Fragrances
Division: L'Oréal Luxe
Location: 10 Hudson Yards, New York, NY 10001
Reports to: Vice President, Brand Engagement, Luxe Fragrance Brands
About the role: The Director, Brand Engagement: Advocacy & Influence - Ralph Lauren and Azzaro Fragrances will lead full-funnel brand engagement strategy and execution for Ralph Lauren and Azzaro Fragrances in the U.S. The scope includes paid social, advocacy and influencer marketing, social media, public relations, and earned media, including product seeding and events.
This consumer-focused role will help recruit target audiences, build brand awareness, and strengthen key performance indicators, including Share of Influence (SOI). The ideal candidate brings deep expertise in influencer marketing and social media, a strong understanding of beauty, culture, and luxury, and a track record of developing innovative, effective strategies.
What you'll do:Set the vision and strategy:- Define and lead the U.S. full-funnel brand engagement strategy, aligned with business objectives.
- Develop culturally relevant influencer and social strategies across platforms and formats.
- Advise senior leaders on opportunities based on industry trends, innovation, consumer insights, and campaign performance.
Measure performance and optimize investment:- Lead measurement and analysis of influencer marketing and brand engagement performance.
- Own the brands' SOI objectives and help drive earned media value (EMV).
- Develop measurement frameworks and translate results into actionable, data-informed recommendations for leadership.
Collaborate across teams:- Partner with teams across marketing, media, education, Legal, e-commerce, sales, and product development.
- Align U.S. plans with global brand direction while communicating local market needs and opportunities.
Build partnerships:- Develop and manage relationships with influencers, agencies, and industry partners.
- Lead negotiations for major contracts and strategic partnerships, in collaboration with relevant internal stakeholders.
What you'll bring:Required:- Bachelor's degree in marketing, communications, or a related field.
- 8-10 years of experience in social media marketing, public relations, and influencer strategy.
- Experience developing strategic plans, managing significant budgets, leading teams, and driving business impact, ideally in the beauty industry.
- A creative and strategic mindset focused on consumer engagement and brand advocacy.
- Proficiency with Microsoft Office and social media management platforms.
Preferred:- Certification in social media or influencer marketing.
- Knowledge of the fragrance category.
- Strong communication, project management, strategic thinking, and leadership skills.
What's In It For You:- Salary Range: $138,500-$200,800 base salay
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
