Title: Manager, Marketing - Lancôme US Skincare
Division: L'Oréal Luxe
Location: Hudson Yards, New York, NY
Reports to: VP, Lancôme Skincare (Anti-Aging & Beauty Tech)
The Role: The Marketing Manager will help lead the development and execution of Lancôme US Skincare marketing plans, with a strong focus on merchandising and retail execution. This role supports new product launches and ongoing business, translating brand strategy into relevant US-market programs while partnering across Marketing, Sales, Retail Marketing, Supply Chain, Finance, Creative, and global teams. The role also contributes to business performance through forecasting, budget management, launch tracking, and ongoing analysis of consumer and market trends.
Key Responsibilities:Marketing, Business Planning & Launches:- Support the development and execution of marketing plans, launch strategies, and promotional calendars for Lancôme Skincare.
- Develop launch forecasts and assess the impact of new launches on existing products and business.
- Coordinate launch information, project files, timelines, and approvals; identify risks and help keep deliverables on track.
- Partner with Supply Chain and Demand Planning to communicate marketing activity and support inventory planning.
- Coordinate phase-out reviews, recommend products for discontinuation, and assess obsolete inventory and potential sales impacts.
- Work with global marketing partners to adapt brand strategy for the US market and address local portfolio needs.
- Partner with Sales and retail partners to support retailer-specific skincare plans.
- Track sample budgets for Rénergie and Absolue and collaborate on set development for these and future franchises.
- Monitor category, competitor, and consumer trends to identify insights and growth opportunities.
Creative & Merchandising:- Lead merchandising projects from concept through execution in partnership with Creative, Retail Marketing, Sales, and other teams.
- Develop launch and ongoing-business materials, including displays, fixtures, and other retail assets.
- Manage project timelines, reviews, approvals, and delivery to meet brand objectives, retailer requirements, and retail deadlines.
- Prepare creative briefs and project fact sheets, and provide teams with the copy, packaging direction, components, and working materials they need.
- Review copy and artwork for accuracy and support timely approvals and release.
Consumer & Omnichannel Activation:- Partner with Advocacy & Influence teams on activation briefs and sampling or mailer priorities.
- Work with Consumer Connections and other partners to support 360° launch plans and ongoing brand initiatives.
- Help ensure product stories and assets are consistent across online and offline consumer touchpoints.
- Track launch performance by retail channel and monitor consumer ratings, reviews, and feedback.
Performance & Reporting:- Monitor retail and net sales performance across assigned products and franchises.
- Track shipments, sell-through, ratings, and feedback for new products during the first six months after launch.
- Monitor launch sell-through during the first 12 weeks and track key products and categories on an ongoing basis.
- Prepare post-launch updates, quarterly brand reviews, and new-product versus core-business analyses.
- Maintain visibility into launch commitments and follow-up orders.
Pricing, Budget & Market Awareness:- Partner with the AVP to develop pricing recommendations for new products and price changes to existing products.
- Prepare twice-yearly competitive pricing reviews across product segments and major prestige brands.
- Manage assigned marketing budgets and business drivers in partnership with Finance.
- Maintain competitive market materials, including relevant sampling programs, advertising, and new-product references.
- Conduct regular market visits to observe retail execution and consumer-facing activity.
What's In It For You:- Competitive Compensation: $98,400 - $140,200 base salary (actual compensation depends on experience, skill level, and geographic location).
- Comprehensive Benefits: Gold-standard Medical, Dental, and Vision coverage, a robust 401K matching program, and a corporate Pension Plan.
- Flexible Hybrid Work Policy: 3 days in office (10 Hudson Yards, NYC) and 2 days work from home.
- Generous Paid Time Off: Competitive vacation allowances, paid holidays, Volunteer Time Off, a Vacation Buy Program, and Summer Fridays.
- Exclusive Corporate Perks: Monthly mobile allowance and VIP access to L'Oréal's internal employee shop featuring deeply discounted products across all portfolio brands.
- Continuous Learning & Development: Unlimited access to specialized digital e-learnings, structured mentorship programs, and executive lunch & learns.
- Wellness & Community: Direct access to internal Employee Resource Groups (Think Tanks and Innovation Squads), mental health programs, and corporate wellness benefits.
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
