About the roleKey Purpose
POSSIBLE is seeking a Director, Audience Development to own buyer recruitment strategy and execution for POSSIBLE US, year-round. This is a hands-on leadership role, you will personally manage senior level relationships and a portfolio of strategic brand and agency accounts, while also building and leading a small team of sellers. The role suits someone who wants full ownership of a show's audience development engine - combining individual sales execution with the strategic vision to build a scalable relationship focused model as POSSIBLE grows.
Key Responsibilities
• Own the year-round audience development strategy for POSSIBLE US, covering the Hosted Buyer Program and supporting paid ticket development for agencies and brands
• Carry a personal sales target, recruiting and managing a portfolio of strategic brand and agency accounts from prospecting through to onsite delivery.
• Recruit, lead, and coach a team of 1-2 Audience Development leads, setting individual and team targets and providing hands-on day-to-day guidance.
• Maintain attendance trackers and pacing models, delivering regular reporting on registration, buyer mix, and pipeline health.
• Develop contingency plans where recruitment is off-pace against target, adjusting strategy in-year as needed.
• Develop outreach strategy and core messaging, including value propositions, email templates, and onboarding/retention materials.
• Analyze audience makeup and identify growth segments, adjusting approach by vertical, seniority, and account type to meet recruitment goals.
• Build and maintain senior/C-suite relationships to support recruitment of high-value brand and agency accounts.
• Partner with marketing and sales teams to inform new buyer prospecting strategy and campaign targeting.
• Collaborate cross-functionally with marketing, sales, content, and operations to deliver strong buyer recruitment outcomes for the show.
• Contribute to the wider buyer recruitment playbook, sharing learnings and best practice across the broader Hyve portfolio.
• Establish a culture of product integrity, high standards of customer experience, and community building within the team.
Skills & Experience Required
• Minimum 8 years' experience in targeted, performance-based attendee acquisition, account management, or sales roles, ideally within events, media, or the marketing/advertising ecosystem.
• Proven track record of carrying and overachieving a personal sales or recruitment target.
• Experience managing or mentoring teams, with the ability to set targets, coach performance, and drive accountability.
• Confident senior/C-suite presenter, able to build credible relationships with brand and agency leaders.
• Skilled in consultative, relationship-led sales or recruitment approaches.
• Strong analytical skills, comfortable working in Excel (pivot tables, VLOOKUP, formulas) for pacing and reporting.
• Knowledge of CRM tools such as HubSpot, ZoomInfo, or similar.
• Strong market awareness of the marketing, advertising, or agency ecosystem.
• Exceptional verbal and written communication skills.
• Comfortable operating with autonomy and full ownership in a fast-paced, entrepreneurial environment.
• Based in or willing to work from our New York office.
Desirable
• Experience recruiting or selling into agencies, brands, or the marketing/advertising community specifically.
• Experience building or contributing to buyer recruitment playbooks used across multiple shows.
• Experience scaling attendee acquisition for a growing or newly launched event.
Benefits
- Competitive base salary of $110,000-$120,000, depending on experience.
- Uncapped commission with significant earning potential.
- Comprehensive medical, dental and vision coverage.
- 401(k) retirement plan with company match.
- Competitive Paid Time Off: 20 days of PTO, 5 sick days, your birthday off, 2 volunteer days, plus 11 paid company holidays.
- Hybrid working from our Miami office.
- Ongoing learning, development and career progression opportunities across Hyve's global portfolio.
