ABOUT THE ROLEAaru is looking for a Director of Alliance Marketing to own marketing to and with our strategic partners. Aaru's clients and partners use behavioral simulations to pressure-test high-stakes decisions before they're made: M&A strategy, product launches, policy shifts, and geopolitical risk assessments. We are marketing a novel capability to some of the world's most sophisticated decision-makers, including C-suite executives and government officials.
The ideal candidate has done this before. You have built and owned the co-marketing strategy and execution with strategic partners like consultancies, GSIs, and PE firms; and have owned lifecycle marketing to partners.
RESPONSIBILITIES- Design and execute the "with partners" engine: campaigns, thought leadership, case studies and events.
- Build the "to partner" engine: a nurture and enablement program that keeps partner sellers fluent in Aaru's story, proof points, and use cases.
- Own the relationship with marketing counterparts at each partner, securing alignment on shared goals, plans, and resourcing.
- Partner with sales to generate demand, support in-flight deals, and report on partner-influenced pipeline.
- Own the budget, measure program performance, and report results and learnings to leadership.
YOU MAY BE A FIT IF- You have 8+ years in B2B partner marketing, with a track record of execution and revenue impact.
- You are measured by outcomes rather than activity - pipeline, mindshare, and deals influenced rather than campaigns shipped - and can point to programs you built from the ground up.
- You own strategy and execution in equal measure, and are as comfortable writing the plan as delivering it.
- You have the presence and authority to own relationships with senior partner stakeholders.
- You have marketed something that didn't have a name yet: a new category or capability that partners and buyers had to be educated on before they could be convinced.
- You write and communicate with precision, and can produce executive-ready narrative and customer-facing materials.
- You thrive in a fast-moving, early-stage environment where the product, category, and go-to-market motion are still being defined. You operate with urgency and hold a high bar for preparation, partner communication, and follow-through.
STRONG CANDIDATES MAY ALSO- Have marketed something that didn't have a name yet: a new category, a new methodology, a capability that partners and buyers had to be educated on before they could be convinced.
- Have familiarity with financial services, CPG, or professional services verticals where high-stakes decisions are frequent and the cost of being wrong is high.
- Have exposure to AI, advanced analytics, research methodologies, or scenario planning tools, and can have a substantive conversation about how they work and where they fall short.
LOCATIONThis role is based in New York City. Aaru is an in-person company, with employees working from the office five days a week. Candidates are expected to be based in the New York City metropolitan area or willing to relocate.
BENEFITSAt Aaru, we take care of our people. In addition to a competitive base salary and equity participation, we offer comprehensive medical, vision, and dental coverage, visa sponsorship and relocation support, and various other benefits and perks.
