Job IntroductionLeads the overall demand generation function, setting the vision, strategy, and execution plans to accelerate pipeline growth and revenue. This role is responsible for building scalable programs, managing a high-performing team, and aligning cross-functionally with sales, product, and operations to ensure cohesive go-to-market execution.
Key Roles & Responsibilities- Defines the global demand generation strategy and roadmap to support pipeline and revenue objectives across regions and segments.
- Leads a team of demand marketers and oversees execution of integrated campaigns across digital, ABM, field events, webinars, and partner programs.
- Partners with sales leadership to align campaign targeting, messaging, and handoff processes for optimal conversion and velocity.
- Develops quarterly and annual pipeline goals, forecasting models, and performance tracking mechanisms in collaboration with RevOps.
- Establishes best practices in campaign planning, testing, attribution, and optimization.
- Oversees demand generation technology stack, including marketing automation, CRM integration, lead management systems, and analytics platforms.
- Builds executive-level reporting dashboards and communicates performance to senior stakeholders.
- Evaluates new acquisition channels, vendors, and tools to expand reach and efficiency.
Basic Qualifications- 10+ years of experience in B2B marketing with deep focus on demand generation and pipeline growth
- 5+ years in a leadership role managing marketing teams and budget
- Bachelor's or Master's degree in Marketing, Business, or related field
- Proven success leading multi-channel marketing strategies tied to revenue outcomes
- Strong expertise with marketing and sales platforms (e.g., Marketo, Salesforce, 6sense, Demandbase)
- Excellent strategic thinking, team leadership, and stakeholder communication skills
Perks & Benefits- Competitive compensation and generous stock options
- 100% employer-paid top-of-the-line medical, dental and vision coverage
- Great benefits including unlimited PTO, parental leave and free snacks and beverages
- The opportunity to work with some of the brightest minds from Silicon Valley's most dominant and successful companies
- Be part of an early stage, hyper-growth start-up with the opportunity to grow and prosper
- Work on the latest and coolest technologies - everything is home-grown and built ground-up
- A dynamic work environment with a strong sense of community and collaboration
- The open and transparent culture that encourages innovation, rewards performance and discourages hierarchy
- Exciting opportunities for career growth and development
Effective 4 Aug 2026, Current Tekion Employees should apply via the Internal Job Board in Ashby 
