10+ years in B2B marketing with a focus on demand generation.
5+ years in a leadership role managing marketing teams and budgets.
Bachelor's or Master's in Marketing, Business, or related field.
Proven success with multi-channel marketing strategies linked to revenue.
Strong knowledge of marketing and sales platforms like Marketo and Salesforce.
Excellent strategic thinking and communication skills.
Responsibilities
Define the global demand generation strategy and roadmap.
Lead a team to execute integrated campaigns across various channels.
Align with sales leadership on campaign targeting and messaging.
Develop quarterly and annual pipeline goals and performance tracking.
Establish best practices for campaign planning and optimization.
Oversee the demand generation technology stack and analytics.
Build executive-level reporting dashboards for stakeholder updates.
Benefits
Competitive compensation and generous stock options.
100% employer-paid medical, dental, and vision coverage.
Unlimited PTO and parental leave with free snacks and beverages.
Opportunity to work with top talent from successful Silicon Valley companies.
Be part of a fast-growing start-up with significant growth potential.
Work with cutting-edge, home-grown technologies.
Dynamic environment with a culture of community and collaboration.
Open culture encouraging innovation and performance rewards.
Exciting prospects for career growth and development.
Full Job Description
Job Introduction
Leads the overall demand generation function, setting the vision, strategy, and execution plans to accelerate pipeline growth and revenue. This role is responsible for building scalable programs, managing a high-performing team, and aligning cross-functionally with sales, product, and operations to ensure cohesive go-to-market execution. Key Roles & Responsibilities
Defines the global demand generation strategy and roadmap to support pipeline and revenue objectives across regions and segments.
Leads a team of demand marketers and oversees execution of integrated campaigns across digital, ABM, field events, webinars, and partner programs.
Partners with sales leadership to align campaign targeting, messaging, and handoff processes for optimal conversion and velocity.
Develops quarterly and annual pipeline goals, forecasting models, and performance tracking mechanisms in collaboration with RevOps.
Establishes best practices in campaign planning, testing, attribution, and optimization.
Oversees demand generation technology stack, including marketing automation, CRM integration, lead management systems, and analytics platforms.
Builds executive-level reporting dashboards and communicates performance to senior stakeholders.
Evaluates new acquisition channels, vendors, and tools to expand reach and efficiency.
Basic Qualifications
10+ years of experience in B2B marketing with deep focus on demand generation and pipeline growth
5+ years in a leadership role managing marketing teams and budget
Bachelor's or Master's degree in Marketing, Business, or related field
Proven success leading multi-channel marketing strategies tied to revenue outcomes
Strong expertise with marketing and sales platforms (e.g., Marketo, Salesforce, 6sense, Demandbase)
Excellent strategic thinking, team leadership, and stakeholder communication skills
Perks & Benefits
Competitive compensation and generous stock options
100% employer-paid top-of-the-line medical, dental and vision coverage
Great benefits including unlimited PTO, parental leave and free snacks and beverages
The opportunity to work with some of the brightest minds from Silicon Valley's most dominant and successful companies
Be part of an early stage, hyper-growth start-up with the opportunity to grow and prosper
Work on the latest and coolest technologies - everything is home-grown and built ground-up
A dynamic work environment with a strong sense of community and collaboration
The open and transparent culture that encourages innovation, rewards performance and discourages hierarchy
Exciting opportunities for career growth and development
Current Tekion Employees: Please apply via the Internal Job Board in Ashby
Note: Tekion recently transitioned to a new recruiting tool and we appreciate your patience and feedback as we adjust to our new system!
