OverviewThe Nov 10, 2026 CMMC 2.0 Phase 2 deadline is forcing every DIB contractor to prove they protect CUI - and most are trying to do it by tightening controls on the endpoint. That's the wrong move, and this role exists to make that argument compellingly, repeatedly, and credibly across the DIB market.
The Senior Manager of DIB & CMMC Marketing will own Hypori's presence and pipeline in the defense contractor market end-to-end - strategy, content, events, and executive communications. This is not a generalist marketing role. We need someone who has lived in the DIB world: who understands what a CMMC Program Lead actually does, what it feels like to be a CISO at a Tier-2 sub staring at a C3PAO audit, and what language resonates with the compliance officer trying to reduce scope rather than layer on controls. You will own the narrative, produce the assets, and put Hypori in the right rooms. You will work directly with the Executive Leadership Team (ELT) to shape and sharpen Hypori's external voice to the DIB and defense contractor audience.
Responsibilities: Campaign Ownership & Strategy - Own Hypori's DIB and CMMC marketing motion end-to-end - strategy, content calendar, campaign execution, and performance reporting - with the Nov 10, 2026 CMMC 2.0 Phase 2 deadline as the primary urgency driver
- Develop and maintain Hypori's DIB-specific messaging framework: value propositions, buyer personas (CISO, CMMC Program Lead, CIO, CFO/owner-operator), and segment-level narratives for Tier-1 primes, mid-market subs, and small subs
- Work directly with the ELT to define and sharpen Hypori's external voice to the DIB and defense contractor audience; draft executive communications, speaking points, and thought leadership for Executive-level engagements
- Track the CMMC regulatory landscape, C3PAO ecosystem, and DFARS enforcement environment; translate changes into timely, relevant campaign and content updates without waiting to be asked
Content & Thought Leadership - Produce DIB-specific content that moves pipeline: white papers, one-pagers, solution briefs, compliance guides, blog posts, videos, webinars, podcasts, and sales enablement assets tailored to defense contractor buyers at every stage of the CMMC compliance journey
- Write with architectural credibility - content that speaks directly to the CMMC scope reduction argument: why keeping CUI off the device matters, what NIST 800-171 control families are implicated, how DFARS reporting burden changes when the endpoint is out of scope
- Develop thought leadership pieces and bylined articles for defense contractor publications, CMMC forums, and cybersecurity outlets targeting the DIB audience; draft CEO bylines and speaking abstracts as needed
- Partner with the rest of the Marketing team on message consistency; DIB-specific assets should draw from the core positioning framework while speaking precisely to the defense contractor buyer's world
Events & Community - Own Hypori's presence at DIB- and CMMC-relevant events: CMMC CON, AFCEA small business forums, DIB-focused cybersecurity conferences, industry days hosted by major primes, and Hypori's proprietary CMMC Accelerate event - strategy, logistics, on-site execution, and follow-through
- You will attend the events; this role requires travel to represent Hypori in person alongside the ELT and sales team
- Identify and build relationships in the CMMC practitioner community - RPOs, C3PAOs, CMMC advisors, and DIB association networks (NDIA, NCMS, AIA) that influence how contractors make technology decisions
- Develop pre- and post-event programs that turn event presence into measurable pipeline; coordinate meeting schedules with Sales and track follow-through
Sales & Cross-Functional Support - Work directly with the DIB sales team to understand pipeline, priority accounts, and the content or air cover they need to advance deals; produce assets that remove friction and accelerate CMMC-driven buying decisions
- Partner with the Demand Gen & Growth Marketing Manager to ensure DIB paid campaigns and AEO content are fueled with the right assets; brief the content needs, review outputs against the DIB narrative
- Coordinate with the broader marketing team on shared infrastructure (CRM, MAP, analytics); own the DIB segment reporting cut - pipeline influenced, content performance, event ROI
Qualifications - 4-7 years of B2B marketing experience with direct exposure to the DIB or defense contractor market - you've either worked at a DIB company, marketed to DIB contractors, or supported CMMC compliance programs in a marketing or communications capacity
- Deep familiarity with CMMC 2.0, NIST 800-171, DFARS, and CUI handling requirements - not necessarily as a compliance practitioner, but well enough to write credibly about scope, controls, and audit burden without being corrected by the CISO in the room
- Demonstrated experience producing content for technical, compliance-minded buyers: white papers, solution briefs, regulatory guides, or thought leadership that holds up to scrutiny from a CMMC Program Lead or security architect
- Understanding of the C3PAO and RPO ecosystem; knows how defense contractors evaluate and procure compliance-adjacent technology
- Experience planning and executing event presence at defense or DIB-focused forums; comfortable representing the company on-site
- Strong writer - you can take a complex CMMC scope argument and turn it into a clear, punchy one-pager that a CISO at a 200-person sub will actually read
- Experience working directly with senior executives on communications; comfortable drafting CEO remarks, editing talking points, and pushing back when the message isn't landing
- Comfortable operating as an individual contributor with broad ownership and no large team behind you; builds, executes, and reports independently
- Prior time at a DIB prime, sub, or defense-adjacent technology company is strongly preferred
- Willingness and ability to travel to DIB and CMMC-focused events as required
Why This Role, Why Now The Nov 10, 2026 CMMC 2.0 Phase 2 deadline is the most significant compliance forcing function the DIB has faced in a decade. Every contractor handling CUI is making technology decisions right now - and most of them are adding controls when they should be eliminating scope. Hypori's architecture makes the endpoint out of scope entirely. This role is the person who makes that argument clearly and relentlessly to the buyers who most need to hear it, in the language they actually speak.
