Full Job Description
Salary/Wage:
$100K+ at plan, with a base salary plus commission structure that rewards real performance
Shift and Schedule:
Mon. - Fri. (or at the Manager's Discretion)
Job Type:
Full-Time
Job Summary/Description:
Own the Fastest-Growing Advertising Segment in Baton Rouge
Digital advertising is where the growth is - and we're looking for a driven, consultative sales professional ready to lead the charge. This is your chance to sell best-in-class, brand-safe, globally capable ad tech, backed by the market's largest, most dominant local audience platforms.
Duties/Responsibilities include, but are not limited to:
The Opportunity:
We're hiring a seasoned digital advertising seller who thrives in a primarily outbound environment and can consistently deliver against a $600k annual quota. This role is based in Baton Rouge, Louisiana, with the capability to target and sell globally.
You will own the full sales cycle - prospecting, discovery, solution design (with internal specialists), proposal, negotiation, and long-term account growth. No limits on your ambition. Just a full digital product suite, expert internal support, and a market ready for you to dominate.
What You'll Do:
• Build and execute a prospecting plan to generate net-new revenue and pipeline (outbound-first)
• Run high-quality discovery to understand business goals, funnel performance, competitive context, and success metrics
• Sell integrated digital advertising solutions, including:
o OTT / CTV, display/video, YouTube, paid social, retargeting, SEO / local search, paid search / SEM
o Website/landing page strategy, analytics/measurement, conversion optimization
o Audience strategy, creative approach, and performance reporting
• Develop multi-product proposals tied to real business outcomes - leads, sales, ROAS, CAC/LTV, foot traffic, brand lift, and more
• Partner with internal teams (digital strategists, ad ops, creative, analytics) to scope, launch, optimize, and retain accounts
• Maintain accurate CRM hygiene, pipeline coverage, and forecast calls
• Expand accounts through performance reviews, upsells, cross-sells, and renewals
What Success Looks Like:
In the First 30-60 Days:
• Master Gray Digital Media's offerings, pricing/packaging, and process
• Establish weekly outbound habits and a target account list
• Build a qualified pipeline plan aligned to quota pacing
By 90 Days:
• Consistent meeting creation from outbound efforts + referrals
• Active opportunities with clear next steps, stakeholders, and timelines
• Strong internal collaboration and clean CRM execution
• Closing business, building toward the annual $600k goal
Within 6-12 Months:
• Sustained performance against a $600k annual quota
• High client retention and measurable campaign outcomes
• Predictable pipeline generation and forecast accuracy
Why This Role, Why Now:
• Uncapped earning potential - $100K+ at plan, with a base salary plus commission structure that rewards real performance
• Sell the full suite - no piecemeal products; you'll bring true, integrated digital solutions to the table
• Best-in-class technology - brand-safe, globally capable platforms trusted by the top advertisers and agencies in the world
• Dominant local audience reach - paired with the scale and content authority that only a market leader can offer
• Room to build - a genuine ground-floor opportunity to shape Baton Rouge's fastest-growing ad category
Qualifications/Requirements:
Who We're Looking For:
• A consultative, quota-carrying seller with a track record of new business development - digital advertising or agency sales background strongly preferred; other outbound sales backgrounds (B2B, SaaS, tech, or solutions sales) also welcome
• Comfortable in an outbound-first environment, with the discipline to prospect relentlessly and the polish to close
• Experience selling or managing SEM, paid social, programmatic/OTT/CTV, display/video, and SEO solutions
• A strong communicator who can translate marketing performance data into a compelling business case
• Highly organized, CRM-disciplined, and forecast-accurate
• Digital agency executives looking to move client-side are encouraged to apply
Ready to Set the Course?
If you're ready to lead in a category built for growth - with the tools, technology, and audience to back you up - we want to hear from you.
Apply today and help us define what digital success looks like in Baton Rouge.
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WAFB (GDM)-TV/Gray Media is a drug-free company
