Digital Merchandising ManagerWork Mode: Onsite
Location:Onsite - Kohler, WI
OpportunityOwn the digital business performance of assigned productcategories across Kohler's digital commerce ecosystem. Develop merchandisingstrategies that increase demand, discoverability, customer engagement,conversion, market share, and profitable growth across Kohler.com, retailerwebsites, and marketplaces while delivering a premium Kohler brand experience.
As the digital business owner for assigned categories,this role partners with Sales, Category Management, Retail Partners, RetailMedia, Product Information, Supply Chain, Brand Marketing, and Creative teamsto optimize digital shelf performance, accelerate product launches, andcontinuously improve customer experience through analytics, experimentation,and AI-enabled capabilities.
Specific ResponsibilitiesCategory Growth& Commercial Performance- Drive the digital commercial performance of assignedcategories across KOHLER Digital Shelf to achieve sales & brand objectives.
- Develop merchandising strategies that drive revenue,market share, conversion, profitability, and customer engagement.
- Identify growth opportunities through assortmentoptimization, bundling, cross-sell, upsell, promotions, and seasonalmerchandising.
- Partner with Sales and Category Management to alignmerchandising priorities, pricing strategies, and product launches.
Digital ShelfLeadership & Customer Experience- Develop best-in-class digital product experiences thatinspire, educate, and convert customers.
- Optimize product pages through enhanced content, imagery,video, comparison tools, buying guides, A+ content, and customer-focusedstorytelling.
- Improve discoverability across retailer search,Kohler.com search, SEO, Generative Search Optimization (GEO), and AI-poweredshopping experiences.
- Drive merchandising improvements that increaseengagement, attachment rate, average order value, and conversion.
Retail & BusinessPartnerships- Partner with key retailers-including Home Depot, Lowe's,Amazon, Costco, Ferguson, Wayfair, Ace, and Kohler.com-to improve categoryperformance.
- Represent digital merchandising priorities duringretailer business reviews and joint planning sessions.
- Collaborate with Sales, Category Management, RetailMedia, Supply Chain, Digital Operations, and Creative teams to improve launchreadiness and digital shelf execution.
- Serve as the primary liaison between Merchandising,Product Information, Creative Content, and Syndication teams to improveexecution speed and reduce content rework.
Content Strategy& Brand Consistency- Ensure all product content-including copy, imagery,video, specifications, comparison tools, A+ content, and emergingexperiences-meets Kohler brand standards and retailer requirements drivingdemand conversion.
- Partner with Creative and Content Operations teams todevelop compelling customer-first merchandising experiences across digitalexperiences.
- Support implementation of new merchandising capabilitiesincluding 3D visualization, AR experiences, interactive buying tools, andAI-generated content.
- Maintain high-quality content throughout productlifecycle updates, assortment changes, and retailer refreshes.
CategoryAnalytics, Dashboards & Optimization- Own monthly category business reviews that evaluatecommercial performance and identify opportunities for continuous improvementwith Marketing, Sales, Category.
- Monitor category performance across: Commercial Performance (Revenue, POS, Conversion, Profitability); Digital Shelf Performance (Traffic, Share of Search, PDF Visibility); Content Health (Completeness, Accuracy, Rich Content); Customer Experience (Ratings, Reviews, Engagement); Operational Excellence (Launch Readiness, Product Setup).
- Benchmark competitor merchandising, pricing, searchvisibility, promotions, and content to identify growth opportunities.
- Partner with Analytics and Retail Media teams toprioritize actions that accelerate category growth.
Innovation & ContinuousImprovement- Design and execute merchandising experiments that improveconversion, engagement, average order value, and attachment.
- Test and optimize merchandising experiences, productpresentation, and promotional messaging.
- Leverage AI-enabled capabilities to improve merchandisingproductivity through copy generation, metadata optimization, personalization,and product recommendations.
- Support enterprise initiatives related to taxonomy,Product Information Management (PIM), content governance, and emerging commercecapabilities.
Skills/Requirements - Bachelor's degree in Marketing, Business, eCommerce, orrelated field.
- 5+ years of experience in Digital Merchandising,eCommerce, Category Management, or Digital
- Commerce within a manufacturer,retailer, or consumer brand.
- Demonstrated success growing digital sales and optimizingdigital merchandising performance.
- Experience leveraging analytics to develop businessrecommendations and drive commercial growth.
- Familiarity with Digital Shelf platforms (Salsify,Syndigo, Profitero, Stackline, etc.) and analytics tools including Power BI,Tableau, or Qlik.
- Understanding of SEO, retailer search, Generative SearchOptimization (GEO), digital merchandising best practices, and AI-enabledcommerce.
- Strong leadership, collaboration, communication, andproject management skills.
Travel- Travel to retailers, trade shows and in-market events asneeded, approximately 20%.
#LI-Onsite
#LI-KZ1
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you'll have access to your applicable benefit programs from your first day on the job, with no waiting period. The salary range for this position is $107,650 - $166,650. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location. In addition, this position is eligible for a performance bonus/variable incentive compensation.
