Digital Marketing Specialist to join our
Strategic Partnerships team!
The Digital Marketing Specialist is responsible for leading LifeWorks' digital engagement strategy to increase awareness, drive online revenue, and strengthen donor and community relationships. This is a hands-on role that requires both strategic leadership and direct execution of digital campaigns, content, and analytics. Reporting to the Director of Marketing & Communications, this role manages the customer journey across digital platforms-including email, website, and digital fundraising campaigns-to ensure LifeWorks delivers compelling and mission-aligned experiences. The Digital Marketing Specialist plays a critical role in advancing the organization's online presence, optimizing digital channels, and telling LifeWorks' story in ways that inspire action and support. This position is accountable for meeting or exceeding defined online fundraising and digital revenue goals, working closely with department leadership to track performance and drive results.
This
full time, exempt position earns a competitive rate ranging from $89,778 - $98,108 depending upon experience. Benefits are also included, which consist of 24 PTO days per year (accrued); 11 paid holidays per year; a premium-free employee medical plan with $100 per month HSA contribution (plus other affordable employee or family medical, dental, and vision options!); a retirement savings plan with 50% match on the first 6% of contributions, and much more!
RESPONSIBILITIES
- Develop and implement a comprehensive digital marketing strategy that supports LifeWorks' fundraising, brand, and engagement goals.
- Manage LifeWorks' email marketing program, including content creation, segmentation, automation, testing, and performance analysis.
- Develops LifeWorks' website content and functionality to ensure a user-friendly experience that drives donations, engagement, and awareness.
- Responsible for achieving defined digital fundraising goals, and for collaborating with department leadership to set, monitor, and optimize revenue and engagement performance.
- Plan and execute online fundraising campaigns, including peer-to-peer, giving days, and recurring donor promotions.
- Collaborate with Communications to ensure consistent, mission-centered messaging across digital channels.
- Monitor, optimize, and implement SEO/SEM strategies to increase visibility and traffic.
- Track, analyze, and report on digital KPIs, providing insights and recommendations for improvement.
- Develops digital advertising and paid media campaigns to broaden reach and drive engagement, including social media campaigns.
- Ensure digital content reflects LifeWorks' brand, voice, and commitment to equity and inclusivity.
- Research emerging trends, tools, and best practices in digital engagement and recommend innovations that advance LifeWorks' mission.
- Work cross-functionally to ensure integration of digital strategy with broader marketing, communications, and development efforts.
- Owns cross-channel reporting and analytics dashboarding.
- Drafts and updates digital channels rapidly when urgent.
- Supports digital advocacy campaigns in collaboration with Development/Programs.
- Manages vendors and contractors as needed.
- Other duties as assigned.
QUALIFICATIONSEDUCATION AND EXPERIENCE
- Bachelor's degree in marketing, communications, digital media, or a related field.
- 5+ years of experience in digital marketing, online fundraising, or related work, preferably in a nonprofit setting with 2+ years in a supervisory or lead capacity (managing campaigns, budgets, or junior staff); or
- Equivalent combination of education and experience.
- Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, or equivalent), website CMS (WordPress, Squarespace, or similar), and donor management/CRM systems.
- Proven ability to balance strategic planning with day-to-day execution of digital marketing campaigns.
- Strong knowledge of SEO, SEM, Google Analytics, and digital advertising platforms.
- Experience designing and implementing customer journeys and automated campaigns.
- Demonstrated ability to use data and analytics to inform decisions and optimize performance.
- Excellent writing, editing, and storytelling skills.
- Familiarity with graphic design, multimedia, or video editing tools.
- Proficient in MS Office Suite, preferred intermediate level Excel skills.
CORE COMPETENCIES AND SKILLS
- End to End Ownership - Owns projects from start to finish with demonstrated ability to project manage effectively.
- Ensures Accountability and Results - Holds self accountable to meeting goals; delivers clear, measurable outcomes.
- Drives Engagement - Designs digital experiences that inspire supporters to act, give, and stay connected.
- Strategic & Creative Thinking - Uses data, creativity, and best practices to design high-impact campaigns.
- Digital Fluency - Demonstrates expertise in email, website, analytics, and digital fundraising tools.
- Collaboration - Works effectively across teams to ensure alignment and maximize impact.
- Adaptability - Anticipates change, stays current with digital trends, and adjusts strategies proactively.
- Mission Focused - Communicates LifeWorks' vision and impact in ways that resonate with diverse audiences.
CERTIFICATES, LICENSES, REGISTRATIONS
- One or more of the following certifications are preferred:
- Digital Marketing Certificate
- Google Analytics Certification (GA4)
- Google Tag Manager Certification
- Google Ads Certification
- SEO Certification
- Marketing Strategy Certification
- Email Marketing Certification
