The OpportunityWe are seeking a highly analytical and experienced full-time Digital Marketing Specialist to manage, execute, and optimize our programmatic advertising campaigns across various Demand-Side Platforms (DSPs). The ideal candidate will be a hands-on expert in the programmatic landscape, capable of driving tangible results, achieving efficiency goals, and providing strategic insights to internal stakeholders.
Job Responsibilities:
- End-to-End Campaign Ownership: Plan, set up, execute, and manage programmatic campaigns (Display, Video, Audio, CTV, Native) with deep experience in The Trade Desk. Hivestack and Spotify experience is a plus.
- Bidding and Optimization: Daily monitoring of campaign performance, sophisticated bid strategy management, pacing, budget allocation, and continuous optimization based on defined KPIs (e.g., ROAS, CPA, CTR, VCR, conversion rates).
- Audience Strategy: Develop and implement advanced audience targeting strategies, leveraging 1st, 2nd, and 3rd party data segments, retargeting pools, and lookalike modeling.
- PMP & Deal ID Management: Negotiate and manage Private Marketplace (PMP) and Guaranteed Deal IDs with publishers to secure high-quality inventory.
- Creative & Trafficking: Collaborate with creative and ad operations teams to ensure assets are correctly sized, tracked, and trafficked according to platform specifications.
- Performance Analysis: Conduct deep-dive analysis of campaign data to identify trends, opportunities, and risks.
- Reporting: Prepare and present detailed performance reports, outlining key takeaways, optimizations made, and recommendations for future strategy to the wider team and leadership.
- Testing: Design and execute rigorous A/B testing across various variables (audiences, creative, landing pages, bidding tactics) to continually improve performance.
- Market Leadership: Stay current with the rapidly evolving programmatic landscape, including changes in data privacy (e.g., cookieless future), new technologies, platform updates, and industry best practices.
- Stack Optimization: Proactively evaluate and recommend new technologies, partners, and inventory sources to enhance campaign performance and efficiency.
- Budget Management: Accurately forecast media spend and ensure campaigns are managed within allocated budgets and pacing targets.
Requirements
- Bachelor’s degree in Marketing, Business, Mathematics, Economics, or a related quantitative field.
- Minimum of 3 years experience of dedicated experience in hands-on programmatic media buying and optimization.
- Proven expert-level proficiency with at least one major enterprise-level DSP (e.g., The Trade Desk, DV360).
- Strong quantitative and analytical skills with expertise in marketing attribution models and a deep understanding of standard media metrics (CPM, CPC, eCPA, ROAS).
- Working knowledge of ad serving (e.g., Campaign Manager 360), tag management systems, and data visualization tools (e.g., Tableau, Google Data Studio) is highly desirable.
- Demonstrated ability to articulate complex programmatic strategies to non-technical stakeholders.
- Candidates should have a strong working knowledge of The Trade Desk platform and be prepared to use it confidently upon starting the role.
Preferred Qualifications
- Certification in major DSPs
Submit your resume and application today!
