Digital Marketing Program Specialist II (Program Specialist II, Grade 21)

Salary : $72,567.00 - $115,363.00 Annually
Location : 21 Maryland Ave Rockville MD 20850 USA
Job Type: Permanent
Job Number:
Department: Department of Public Libraries
Division: LIB 71 Marketing and Communication
Opening Date: 11/03/2026
Closing Date: 11/10/2026 11:59 PM Eastern
FLSA: Exempt

About the Position
Please note: The salary range above represents this position's earning potential. The anticipated hiring range for this position will be $72,567 to $93,965, based on the candidate's qualifications and experience.

WHO WE ARE LOOKING FOR

MCPL is looking for someone who is a creative, versatile digital marketer ready to help connect our community with the information, ideas, and enrichment the library offers. This person will plan and run multichannel campaigns across social media, email, web, and paid digital advertising, choosing the right mix of channels for each audience and using data to strengthen results over time. They stay current on social media trends, platform changes, and emerging best practices, and bring fresh ideas that keep MCPL's digital presence relevant and engaging.

Our Marketing Communications team includes specialists in photography, graphic design, and video, and this role will work alongside them while also having the skills to cover that work when needed. Whether capturing photos at a library program, designing a social graphic, or editing a short video, the successful candidate can produce polished, on-brand content that reflects the energy and diversity of our 21 library locations.

Collaboration and organization are at the heart of this position. The Digital Marketing Program Specialist will partner with librarians, programming staff, and County departments to understand their goals and share their stories with over 1 million customers. With several campaigns often running at once, the successful candidate is skilled at managing multiple deliverables, setting priorities, and making sure deadlines are met without sacrificing quality. Strong writing skills, a commitment to accessibility, and an understanding of how to measure and communicate results are essential, as is a genuine belief in the right of all to learn and grow.

What You'll Be Doing
Essential Duties/Major Responsibilities:

• Multichannel digital campaigns: Planning, building, and running digital marketing campaigns across social media, email, web, and paid channels. Choosing channels, audiences, messaging, and timing for each campaign. Managing paid social and search advertising within approved budgets. Coordinating campaign calendars with programming and branch staff.
• Writing, scheduling, and posting content on MCPL social media channels: Monitoring and responding to comments and messages. Ensuring all content is accessible and ADA compliant.
• Live coverage of library events. Staying current on platform changes and best practices.
• Email marketing and editorial content: Writing, building, and sending the library's digital newsletter and targeted email campaigns. Managing email lists and audience segments. A/B testing subject lines and content.
• Digital analytics and reporting: Collecting and analysing data from social media, email, web, and advertising platforms. Tracking campaign results against goals. Producing monthly performance and trend reports for the management and executive teams. Recommending changes based on results.
• Administrative marketing communications tasks: Supporting the Marketing Communications team with administrative tasks, customer assistance with digital resources, and other duties as assigned.

Please note the following additional details about this position:

• No telework is available for this role, fully on site
• Weekends and evenings may be required as needed

Minimum Qualifications
Experience: Two (2) years of professional experience related to marketing, communications, design or digital media
Education: Graduation from an accredited college or university with a Bachelor's Degree.
Equivalency:An equivalent combination of education and experience may be substituted.

Medical exam protocol: This position requires completion of a pre-employment medical history form to assess your ability to safely perform the essential duties of the role
Preferred Criteria, Interview Preferences

All Applicants will be reviewed by the Office of Human Resources (OHR) for minimum qualifications. Those applicants who meet minimum qualifications will be rated "Qualified," placed on the Referred List, and may be considered for an interview.

Preference for interviews will be given to applicants with experience in the following:

1. Experience marketing for a government agency, public library, or other public sector organization, including working within public communication standards, accessibility requirements, and approval processes.

1. Experience producing short-form video for platforms like Instagram Reels, TikTok, and YouTube Shorts, from concept through editing.

1. Experience with project management tools such Microsoft Planner, Monday.com or Trello to track multiple campaigns and deadlines.

1. Experience with a social media management platform such as Hootsuite for scheduling, monitoring, and reporting.

1. Experience creating content that reaches diverse audiences, including immigrant communities, older adults, families, and teens.

IMPORTANT INFORMATION

The Office of Human Resources (OHR) reviews the minimum qualifications of all applicants, irrespective of whether the candidate has previously been found to have met the minimum requirements for the job or been temporarily promoted to the same position. This evaluation is based solely on the information contained in the application/resume submitted for this specific position.

All applicants will respond to a series of questions related to their education, relevant experience, knowledge, skills, and abilities required to minimally perform the job. The applicant's responses in conjunction with their resume and all other information provided in the employment application process will be evaluated to determine the minimum qualifications and preferred criteria or interview preference status. Based on the results, the highest qualified applicants will be placed on an Eligible List and may be considered for an interview. Employees meeting minimum qualifications who are the same grade will be placed on the Eligible List as a "Lateral Transfer" candidate and may be considered for an interview.

This will establish an Eligible List that may be used to fill both current and future vacancies.

If selected for consideration for this position, you may be required to provide evidence that you possess the knowledge, skills, and abilities indicated on your resume.

Leave Benefits

Our generous leave package starts with non-MLS permanent and term employees earning 15 days of sick leave and 15 days of annual leave in their first year, as well as up to three additional personal days each calendar year. Positions in MLS earn 35 days of paid time off each year. In addition, we offer all employees 10 paid holidays. Our leave policies adhere to the Family Medical Leave Act of 1993, and we provide six weeks of paid parental leave for new parents.

Retirement Benefits

All permanent and term positions are eligible for robust retirement plans. Public safety positions are eligible for a defined benefit pension plan in which they are vested after only five years. Employees in non-public safety positions can participate in retirement plans that contribute up to 12 percent of their annual salary. All employees can also participate in a supplemental retirement plan, the 457 Deferred Compensation Plan, to contribute even more to their retirement goals.

Tuition Assistance & Student Loan Forgiveness

Montgomery County employees are eligible to participate in the Federal Public Service Loan Forgiveness Program. Participants who meet all requirements may qualify for forgiveness on the remaining balance on their Direct Loans after making 120 qualifying monthly payments under a qualifying repayment plan while working full-time in a qualifying public service position. To learn more about PSLF, please visit the Student Loan Repayment Benefits page. Our tuition assistance program allows you to receive up to $2,130 annually in tuition assistance to help you achieve a degree that supports your career path.

Free Mass Transit Benefit

County employees are entitled to use the RideOn Bus service for free with a valid County-employee ID. This benefit can be used any time of the day or evening, including weekends. We also offer a pre-tax flexible spending account to reduce the cost of other mass-transit options such as MARC trains and Metro.

Reduced Child and Health Care Costs

Working for Montgomery County also entitles permanent and term employees to participate in healthcare and childcare Flexible Spending Accounts. These plans allow eligible employees to save on a pretax basis for healthcare and dependent care costs incurred during the plan year.

Employee Wellbeing

We deeply care about your holistic wellness. Our award-winning wellness program, LiveWell, will support you in improving and maintaining your physical, mental, financial, social, and intellectual well-being.

Learn more about our wonderful benefits available to you once you join our team. Montgomery County Benefits
01

What is your highest level of completed education?

• High School/GED
• Associate's Degree
• Bachelor's Degree
• Master's Degree
• Juris Doctor
• Doctorate

02

How many years of professional experience do you have related to marketing, communications, design or digital media?

• No Experience
• 1 Year Experience
• 2 Year's Experience
• 3 Year's Experience
• 4 Year's Experience
• 5 Year's Experience
• 6+ Year's Experience

03

Do you have experience creating content that reaches diverse audiences, including immigrant communities, older adults, families, and teens?

• Yes
• No

04

Please explain your experience creating content that reaches diverse audiences, including immigrant communities, older adults, families, and teens. Please include the position(s) on your resume where this experience was gained. If you do not have experience in this area, please indicate "N/A."
05

Do you have experience marketing for a government agency, public library, or other public sector organization, including working within public communication standards, accessibility requirements, and approval processes?

• Yes
• No

06

Please explain your experience marketing for a government agency, public library, or other public sector organization, including working within public communication standards, accessibility requirements, and approval processes. Please include the position(s) on your resume where this experience was gained. If you do not have experience in this area, please indicate "