We are looking for an ambitious and results-driven Digital Marketing Manager, Web & AI Search to join our growing team. This role, with a focus on owning Albert's web presence and search strategy across traditional and AI-powered channels, will play a key part in driving successful outcomes for Albert's most strategically important customers and internal initiatives.
What you'll doStrategy & Delivery- Own the website as a growth channel - defining strategy, setting priorities, and driving the roadmap for organic and AI-powered search visibility across traditional and emerging platforms.
- Develop and execute SEO and GEO/AEO strategies that improve Albert's discoverability in AI-generated search environments including ChatGPT, Perplexity, and Gemini.
- Define the organic pipeline contribution model - connecting web performance, search visibility, and conversion outcomes to measurable revenue impact.
Execution & Collaboration- Lead technical SEO initiatives including schema markup, internal linking, metadata, crawl optimization, and Core Web Vitals; ensure ongoing site health and performance.
- Partner with content, product marketing, demand generation, and RevOps to develop high-performing organic growth programs and search-driven conversion paths.
- Manage external agencies, developers, and freelancers to execute web and SEO workstreams efficiently; build scalable processes and digital best practices across the marketing organization.
- Build reporting frameworks that surface organic performance, website engagement, and AI search visibility to leadership.
Leadership & Impact- Shape Albert's category leadership through content architecture, topical authority building, and a website experience that clearly communicates Albert's value to scientific and technical buyers.
- Define digital best practices and scalable workflows that raise the capability floor of the broader marketing organization.
- Operate as the internal authority on web strategy and AI search - advising cross-functional partners and leadership on how search and discovery are evolving.
You will have- 6-10+ years in digital marketing, GEO/SEO, growth marketing, or website strategy in B2B SaaS or technology companies.
- Strong expertise in technical GEO/SEO, content GEO/SEO, and website optimization with a demonstrated track record of driving measurable organic growth and conversion improvement.
- Experience owning or significantly influencing company website strategy in a fast-paced, high-growth environment.
- Proficiency with GA4, Google Search Console, HubSpot, and modern analytics platforms.
- Familiarity with CMS platforms such as Webflow, WordPress, or headless CMS environments.
- Experience with structured data/schema markup, semantic search, and AI-search optimization (GEO/AEO).
- Proven ability to manage agencies, contractors, and external development resources.
- Excellent written and verbal communication skills; able to engage with technical and non-technical audiences.
- Collaborative mindset with the ability to work effectively across teams and time zones.
Key CompetenciesSystems Thinking: Ability to visualize how web, content, and search systems connect to drive meaningful business outcomes across the buyer journey.
Grit: Self-starter and persistent problem solver, relentless in the pursuit of measurable progress.
Innovator: Passionate about staying ahead of how AI is changing search and B2B discovery, and translating that into practical strategy.
Adaptability: Comfortable operating with ambiguity and limited resources in a dynamic, high-growth environment.
Collaboration: Strong interpersonal skills and the ability to work effectively with cross-functional teams including product marketing, demand generation, and RevOps.
Leadership: Ability to lead initiatives and drive scalable, high-impact programs to completion with minimal oversight.
